Have you ever wondered why someone chooses one therapist over another when searching online?
Believe it or not, there's a whole psychology behind choosing a therapist online. And when it comes to online counselling directories, visitors often have hundreds of therapists to choose from.
So we spoke with Vancouver-based marketing coach and copywriter Juliet Austin about how to create a compelling counselling directory listing that gets you clients.
In this interview Juliet shares:
What people care about when choosing a therapist online
Why it's important to spend some time creating a compelling directory listing
What psychological factors influence the decision making process of a website visitor choosing one therapist over another
The elements and must-haves of a compelling directory listing
The most common mistakes therapists are making on directory listings
How to write your copy when you have a limited word count
Whether clients care about qualifications, degrees and specialised training
Get the show notes at http://australiacounselling.com.au/session95