5 min
3. B2B TRENDS: How does Community Development help B2B Marketers? B2B CHIEF
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- Marketing
The most effective approach, in my view, is to build a community of interests and common ground that matches those around you. Building a B2B community does not mean trying to build a brand community around your business and its offerings as your primary focus — that’s difficult to achieve and you are unlikely to attract many members outside your existing customer base. When you go down the path of community building, you have to measure how you are making progress.
The most effective approach, in my view, is to build a community of interests and common ground that matches those around you. Building a B2B community does not mean trying to build a brand community around your business and its offerings as your primary focus — that’s difficult to achieve and you are unlikely to attract many members outside your existing customer base. When you go down the path of community building, you have to measure how you are making progress.
5 min