13 episodes
30 Minutes of Growth Alex Garcia
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- Business
Founders and marketers are always busy. While there are many marketing podcasts out there telling great stories, frustratingly few give real-life growth marketing tactics.
That’s what makes 30 Minutes of Growth different. Host Alex Garcia, of Marketing Examined, dives into his guest’s brain and pulls out actionable playbooks against the clock.
Every episode Alex pulls out not one, not two, but three growth marketing playbooks for you to instantly put into practice... before time runs out.
The countdown starts on March 14th, with new episodes every Tuesday. Make sure to subscribe wherever you get your podcasts.
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S1 EP12: How to Grow Subscribers Through SMS Marketing
New to some, SMS Marketing is the tool you need to attract loyal customers. Gabe Goldstein is crushing it at Yotpo, learn his secrets and get started with 3 SMS playbooks.
Alex dives into a tear down of the SMS playbook with Gabe, discussing why it’s tonally different to email and socials, why culture is important when creating your messaging, and why SMS has an insane open rate.
You’ll also hear Gabe’s thoughts on using QR codes, how to reduce churn, and the importance of experimenting with frequency.
All the action, no noise, and all inside 30 minutes.
And if you’re looking to fuel your growth, you need a great marketing team on your side. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.com
Follow Gabe:
LinkedIn: linkedin.com/in/gabe-goldstein-4b6b53bb
Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx -
S1 EP11: How to Double Conversion Rates With a Killer Landing Page
This is the show with the secret sauce for building a landing page that converts like a cheat code. Drive sales with Alex’s exclusive formulas.
Too many websites attract the customers but fail to make the all-important conversions. But with the right headlines and content, you can double your sales, without doubling your visitors.
In this 30-minute, highly actionable deep dive, Alex reveals all his landing page techniques. You’ll learn the secret sauce to writing H1 headlines, why you should treat a landing page like a letter, and 5 strategies for writing above the fold.
All the action, no noise with Alex’s landing page playbook, and all inside 30 minutes.
And if you’re looking to fuel your growth, you need a great marketing team on your side. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.com
Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx -
S1 EP10: Building Superfans Through Brand Affinity
How do you create superfans? By building a ladder. Find out how, with a deep dive into Alex Garcia’s brand playbook.
Not many marketers make the distinction between brand awareness and brand affinity. But when you do, you’re one step closer to creating the kind of customer who becomes a brand evangelist.
Alex takes a deep dive into why brands should build a media arm, where social media and email fit on the ladder, and the importance of becoming part of someone’s routine.
You’ll also hear why podcast builds peak affinity when people make time to listen to you, and how to create binge-worthy content.
All the action, no noise with this download of Alex’s brand building masterclass, and all inside 30 minutes.
And if you’re looking to grow your startup, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.com
Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx -
S1 EP9: Andrew Gazdecki And The Benefits of Starting Beef on Twitter | Growth marketing | MicroAcquire
Andrew Gazdecki has been an entrepreneur for as long as he can remember. Building stuff and being wildly successful is his thing and now it can be yours.
Right from college Andrew had a gift for spotting gaps in the market. He’s built two hugely successful companies and is ready to share his marketing secrets. His one key insight is that every business has a story. Get to know yours.
Alex and Andrew talk through everything startup marketing. You’ll hear why it’s important to build in public, how to start (and leverage) beef on Twitter, and why a media team isn’t essential but will give you the edge.
You’ll also hear why Andrew believes marketing should always be fun, why you should prioritize affinity over awareness, and why podcasts are the best way to share your founder story.
These 3 highly actionable playbooks will give you the perfect launchpad for your startup marketing and all inside 30 minutes.
And if you’re looking to keep your startup growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.com
Follow Andrew:
LinkedIn: linkedin.com/in/agazdecki
Twitter: twitter.com/biznessapps
Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx -
S1 EP8: Cody Plofker on Building a Beauty Brand | Growth Marketing | Jones Road Beauty
Cody Plofker is the marketing genius behind Jones Road Beauty, founded by cosmetics giant, Bobbi Brown. He knows exactly what it takes to build a brand and he’s got 3 playbooks for you.
When you’re the son of beauty empire founder Bobbi Brown, you’re already under pressure, but Cody Plokfer is a marketer at the top of his game. Tasked with growing a new, clean makeup brand, Jones Road Beauty, Cody isn’t afraid to jump on trends and experiment.
Alex and Cody race through 30-minutes of the most relevant and actionable insights you’ll find anywhere. Hear how Jones Road Beauty is leveraging TikTok, what works (and doesn’t) for business accounts, and how zero party data is the trick you need to raise your conversion rate.
You’ll also hear how Cody works Facebook and why creative must always come first.
These 3 highly actionable playbooks will transform your view of social media content and all inside 30 minutes. Grab a coffee and a pen.
And if you’re looking to keep growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.com
Follow Cody:
Twitter: twitter.com/codyplof
Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx -
S1 EP7: What Noah Kagan Knows About Growth Marketing | AppSumo
He’s the CEO of AppSumo and Founder of OKDork. He’s also a genuinely funny guy. Noah Kagan gives show host Alex a 1:1 in growth marketing. You won’t want to miss this.
Hold on to your seat, this interview is done at a pace. When Noah finds something awesome, he just wants to tell the world about it, and that forms the essence of his growth marketing strategy.
Is it as simple as that? Noah makes it sound easy but in this 30-minute run through you’ll get some highly practical playbooks on how to grow your followers from 0-1,000, a 7-step marketing strategy AND hear how Noah advises Alex to grow his newsletter subs.
Alex and Noah discuss test and invest strategies, why not enough people kill failing ideas, and how content upgrades can make a serious impact on your SEO.
These highly actionable playbooks will transform your view of growth marketing and all inside 30 minutes. With plenty of aha moments, you’ll be hitting pause and grabbing a pen. Guaranteed.
And if you’re looking to keep growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.com
Follow Noah:
LinkedIn: linkedin.com/in/noahkagan
Twitter: twitter.com/noahkagan
YouTube youtube.com/user/crxnamja
Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx