342: How to Lower Your Cost per Conversion - Part 1: Cost per Click The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes:
If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click.

(16:05) Lower your bids
(25:35) Broaden your targeting
(33:05) Try a different bidding strategy
(38:56) Improve your Quality Score

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