If you are a SaaS (Software as a service) company, chances are that you are investing a lot of efforts on digital marketing to drive leads. We have worked with a few SaaS companies in the past and since these businesses target a niche audience, it is slightly tougher to market a SaaS business.
Here are my 5 core digital marketing strategies for SaaS products:
1. Content Marketing
2. Online Reviews
3. Influencer Outreach
5. Conversion Optimization