A Marketing Masterclass with Aditya Save Founder Thesis

"It is possible to disproportionately colour consumers' opinion about yourself"
- Aditya Save. 
A marketing mega mind Aditya has previously worked with big brands such as
Shaadi.com, Marico & GSK where he's held senior leadership positions. Having
made his mark in the corporate world Aditya is now the co-founder of Agilio Labs
- a startup studio that works with experts to launch innovative & successful
startups. 
He calls himself a student of human behavior & has a keen interest in how
technology is helping scale brilliant ideas faster. Aditya Save is also an angel
investor and has invested in and incubated ideas for about 8 years now.
This episode of the Founder Thesis show is a marketing masterclass with Aditya.
Here are a few key takeaways:
* An open and autonomous work culture encourages employees to take risks &
achieve higher performance. 
* The difference between risk & uncertainty.
* How to create a distinctive brand image, in a market with several competitive
& similar products. 
* How to tap into consumers as a source of learning.