22 episodes
Account Management (a tactical guide to success) Fred Fuller and John Brown
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- Business
New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You've come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.
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How to Successfully Land An Account Manager Role
In this episode, Fred and John discuss the best ways to be successful applying for a role as an Account Manager including:
Getting your foot in the door
Resume
Interviewing
First three months -
Wrap up of the basics of Account Management
In this episode, Fred and John do a wrap-up of topics from the book. Including:
Be more than a pass through
Be a student of the game
Be a person of character
Resources available for further study -
Communications (Part 2)
In this episode, Fred and John continue the conversation about the right way to approach communication with your clients. Including:
-Communication with emotional context
-Knowing your audience
-Using listening as a communication tool -
Communications (Part 1)
In this episode, Fred and John discuss the right way to approach communication with your clients. Including:
- When to communicate
- Dangers of email
- Being positive
- Grammar and syntax -
The Art of Client Entertainment
In this episode, Fred and John discuss the (sometimes tricky) art of client entertainment. Including:
- Basics of approach to the process
- Rules of the road
- Difficult situations including harassment -
Meetings and Agendas
In this episode, Fred and John discuss the finer points of putting together a successful client meeting. How to prepare, how to ensure no technical failures, and how to project presence. Also what to do after the meeting to ensure successful execution.