100 episodes

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.

Actionable Marketing Podcast CoSchedule: The Only Way To Organize Your Marketing In One Place.

    • Business
    • 5.0, 1 Rating

You're listening to the Actionable Marketing Podcast, powered by CoSchedule - the only way to organize your marketing in one place. Weekly interviews, strategy, and advice from marketing geniuses delivered right to your earbuds. For the marketing professional ready to make sh*t happen.

    AMP193: Making Sponsorships Successful By Picking the Best Partners and Proving ROI With Ken Ungar From CHARGE

    AMP193: Making Sponsorships Successful By Picking the Best Partners and Proving ROI With Ken Ungar From CHARGE

    What does it take to make sponsorships successfully work? Turn one-off transactions into powerful, long-term relationships between brands by picking the best partners and proving ROI.   
    Today’s guest is Ken Ungar, founder and president of CHARGE, a sponsorship marketing agency. Also, Ken’s a former chief executive for the Indianapolis Motor Speedway and author of Ahead of the Game: What Every Athlete Needs to Know About Sports in Business. 
     
    Some of the highlights of the show include:
    Take CHARGE: Unlock power of sponsorship to accomplish business objectives Third-Party Validation: Marketers convince consumers, sponsors transfer affect Partners and Collaborators: Choose wisely to create a positive relationship Potential Sponsors: Know/share audiences; identify brand/property reputation Pitch Perspectives: Create win-win attitude when attracting or selling sponsors Relationship Results: Both sides benefit; if nothing’s invested, nothing’s gained Strategy, Plan, Work: Leverage and activate relationship to make it mutually beneficial Mindful Mistakes: Understand audiences via discussions, surveys, and data Activate sponsorship to advertise benefits Measure success or plan to fail Stakeholder Sponsorship Skepticism: Convince with case studies, testimonials  
    Links:
    CHARGE CHARGE Sponsorship Insights Ahead of the Game: What Every Athlete Needs to Know About Sports in Business SurveyMonkey CoSchedule

    • 42 min
    AMP192: Data-Backed Insights on COVID-19's Impact on Sales and Marketing With Jim Benton From Chorus.ai

    AMP192: Data-Backed Insights on COVID-19's Impact on Sales and Marketing With Jim Benton From Chorus.ai

    Everyone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others.    
    Today’s guest is Jim Benton from Chorus.ai, a conversation intelligence platform. Early on, Jim and his data science team recognized the need to crunch and record a lot of numbers to analyze how customer bases are adapting and adjusting to changes.
     
    Some of the highlights of the show include:
    Daily Briefing: Share unique and empowering productivity, sales, business data Weekly Briefing: Bring rich data and best practices to market to adjust/reopen Why bring CFOs into sales calls? Rationalize numbers and reduce friction Extreme/Outsized ROI: Present with clarity, rigor, and above-the-line selling Human Side of Problem Solving: Challenging events create massive change Leadership: From chaos to sanity through data-driven coaching to grow people Intimidating Interactions: Team effort, roles to play, and desired outcomes Collaboration: Offer equal access to rich data, come together to solve problems Future Trends: Dealing with even bigger issues, not related to COVID Links:
    ai CoSchedule

    • 37 min
    AMP191: Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQ

    AMP191: Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQ

    How do you build long-lasting, mutually beneficial relationships with your best customers? Treat influencer marketing more like relationship building and less like a cash transaction.    
    Today’s guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. She describes how to elevate influencer marketing beyond clichés to achieve results.
    Some of the highlights of the show include:
    Influential Evolution: Find influencers, manage relationships, analyze results What it means to be influential? Focus on product for community building Who is influential? Customers, enthusiasts, subject matter experts, employees Business Objectives: Self-serve access to technology and relevant information Where to begin? When overwhelmed with possibilities, focus on personalization Fan of Brand: Target audience, customer personas, and values-first approach Start with a Story: Value-focused pitch and communication are key elements Building-type Mindset: Engage and approach people with more of a relationship ROI: Exponentially greater over long-term than waving money in someone’s face Next Step: Provide value beyond money and products via experiences No Fear: Don’t be afraid to amicably end a partnership with people Marketing Mistakes: Everyone in community is an extension of your business Links:
    AspireIQ CoSchedule

    • 26 min
    AMP190: Scaling a Brand Competitors Can't Copy With Awesome Design and Without Breaking the Bank With Russ Perry From Design Pickle

    AMP190: Scaling a Brand Competitors Can't Copy With Awesome Design and Without Breaking the Bank With Russ Perry From Design Pickle

    Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. 
    Today’s guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What’s the catch? Never pay more than a monthly subscription. Get help with your branding and design without breaking the bank, or settling for below-average work.
    Some of the highlights of the show include:
    Scale investment by allocating design resources without cutting corners Challenges: Find good talent, attract customers, take competitive advantage Brand: More than just a logo; communicate through visuals and creativity Mistakes and Excuses: No time, money, or understanding of good vs. bad design When design needs outpace resources: Narrow niche, segment needs, and select specialists Trolls: Trigger reversal by providing help and proving your value to haters Create/Update: Communicate confidence to reflect niche, audience, and value FreshStock: Stock asset library of templates and visuals save time and money Fix, Revise, Grow: Nothing’s going to break in the world, if you just start creating Links:
    Design Pickle FreshStock CoSchedule

    • 29 min
    AMP189: Driving 10X Growth With One Simple Model to Skyrocket Your App With Sean Casto From PreApps

    AMP189: Driving 10X Growth With One Simple Model to Skyrocket Your App With Sean Casto From PreApps

    Some apps skyrocket, while others fly under the radar and fade away. Apps that succeed apply simple, yet effective tactics that drive rapid growth and sustain revenue.
    Today’s guest is Sean Casto, founder and CEO of PreApps. Sean’s #1 app marketing agency in the United States offers proven strategies and techniques to achieve launch, download, and other goals for apps.
    Some of the highlights of the show include:
    10X Revenue Model: Sean’s straightforward framework for building, scaling apps Step 1: Increase sales conversions Step 2: Increase prices and premium offers Step 3: Increase frequency of sales per user Step 4: Increase product offerings App Stats: 90% of marketplace apps make less than $500 per month 80% of app’s revenue comes from 20% of app’s customers Roadmap: Begin with end in mind without reinventing wheel, getting distracted Links:
    PreApps Sean Casto Sean Casto on LinkedIn App Marketing Secrets Podcast Gartner CoSchedule

    • 19 min
    AMP188: From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too)

    AMP188: From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too)

    Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn new skills? Will it affect your income? Are jobs available? Will it make you happy?
    Today’s guest is Kevin Urrutia, a former software programmer at Mint that now runs the Voy Media marketing agency in New York City. Kevin knows exactly how some of you feel. He shares useful insights and nuggets of career development wisdom.
    Some of the highlights of the show include:
    Why change careers? Curiosity, necessity, and desire to do what you do best Mindset Shift: From tech hackathons to marketing startup and SEO skills Facebook Advertising: Learn by doing to grow in marketing industry Career Advice and Questions to Ask: What do you enjoy, even in tough times? Strategies: How to do Facebook ads, SEO, Amazon—instead, start from scratch Stay Connected: Keep up with what people are saying via social groups Mistakes Made: Courses/coaches accelerate learning; avoid imposter syndrome Links:
    Kevin Urrutia on LinkedIn Voy Media Mint Zaarly Fulfillment By Amazon (FBA) Google Analytics TechCrunch Stack Overflow Moz SEO Software Search Engine Land Twitter Facebook Groups com by Ryan Deiss CoSchedule

    • 27 min

Customer Reviews

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1 Rating

Devilaki ,

Great content

Subscribed and Listening to the second episode now. I love the concise information and knowledge shared in the first episode. Hoping the trend will continue.

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