Advertising is Dead: It's all Business with Varun Duggirala

IVM Podcasts

Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.

  1. Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)

    22/11/2022

    Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)

    Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations.In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.In this episode, they talk about how ads have become multi-channel, a lot more thought and clearance is required in today's commercials, and the increased use of technology to enhance quality. They discuss the pros and cons of using AI versus human intervention in creatives. They also discuss how data is key, how subscription models exist as an alt to advertising models, and how everything is an agency now.This is the last episode of Advertising Is Dead before it goes on an indefinite break. Check out our older episodes; we'd always love to hear feedback and suggestions.Thank you for being a part of this journey! Find Amit on Instagram | Twitter | LinkedIn(https://www.instagram.com/doshiamit/)(doshiamit)(https://www.linkedin.com/in/amitdoshi/) Find Kavita on Instagram | Twitter | LinkedIn(https://www.instagram.com/kavitarajwade/)(kavitarajwade)(https://www.linkedin.com/in/kavita-rajwade-bab3a826/) Find IVM on Instagram | Twitter | LinkedIn | YouTube | Website(https://www.instagram.com/ivmpodcasts/)(IVMPodcasts)(https://www.linkedin.com/company/ivmpodcasts/)(IVM Podcasts)(IVM Podcasts - Indian Podcasts for you to listen to) You can follow Varun Duggirala on Twitter at: varunduggi and on Instagram at https://instagram.com/varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: IVM Podcasts - Apps on Google Playor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @ivmpodcasts on Facebook, Twitter, & Instagram. See omnystudio.com/listener for privacy information.

    38 min
  2. Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)

    16/11/2022

    Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)

    Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations. In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others. They talk about how Podcasts have evolved from being a passive-listening company to something that is actively listened to and sought after, shallow engagement VS deep engagement, creators turning into podcasters, how the pandemic contributed to the popularity of podcasting, establishing a presence on YouTube, working with brands, and much more. Find Amit on Instagram | Twitter | LinkedIn Find Kavita on Instagram | Twitter | LinkedIn Find IVM on Instagram | Twitter | LinkedIn | YouTube | Website You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. See omnystudio.com/listener for privacy information.

    31 min
  3. Kaushik Mukherjee on The Journey & Evolution of SUGAR

    02/11/2022

    Kaushik Mukherjee on The Journey & Evolution of SUGAR

    In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more. Find Kaushik on Instagram | Twitter | LinkedIn Check Out SUGAR on their Website & Instagram You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. See omnystudio.com/listener for privacy information.

    36 min
  4. Destigmatising Absorbent Hygiene Products For Elder Care ft. Kartik Johari

    18/10/2022

    Destigmatising Absorbent Hygiene Products For Elder Care ft. Kartik Johari

    In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing & Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its quality and consistency. With this complete made-in-India product, the young marketing head aims to raise the bar and add dignity and equality for senior citizens,  In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more. Check out Nobel Hygiene & Friends on their website. Find Kartik on Instagram | Twitter | Linkedin) You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. See omnystudio.com/listener for privacy information.

    38 min
  5. Crossover Episode: AiD X Think Fast: Founder to Founder ft. Suchita Salwan

    11/10/2022

    Crossover Episode: AiD X Think Fast: Founder to Founder ft. Suchita Salwan

    This episode of Advertising Is Dead is a crossover with Think Fast and we have Varun Duggirala joined by Suchita Salwan, Co-Founder of LBB. They talk about founding companies, the journey and the story behind the business, scaling strategies, finding investors, and the role once it gets acquired. They also discuss Meta's new ad strategy which places businesses at an advantage, the recently concluded festive sales, Liquid Death's profits, and Cred enabling UPI payments to its users, among other things. You can follow Suchita Salwan on Twitter at https://twitter.com/suchitasalwan and on Instagram at https://instagram.com/suchitasalwan You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. See omnystudio.com/listener for privacy information.

    1h 3m
  6. Your Phone is Your Production Studio ft. Nicola Mendelsohn

    04/10/2022

    Your Phone is Your Production Studio ft. Nicola Mendelsohn

    This episode of Advertising is Dead was recorded at the Meta creator's day event! Varun Duggirala is joined by Nicola Mendelsohn, VP, Global Business at Meta. They talk about the evolution of digital media, how people have been creating amazing content with their smartphones, how marketing in the present time is a mix of the traditional ways and the modern, Meta's algorithms, and how they are built taking into consideration their users, India as a lucrative and dynamic market for the organization, Metaverse and digital avatars, and women in leadership positions. You can find Nicola Mendelsohn on Instagram | LinkedIn | Twitter Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. See omnystudio.com/listener for privacy information.

    25 min
  7. Personal Branding & the Communications Landscape with Karthik Srinivasan

    27/09/2022

    Personal Branding & the Communications Landscape with Karthik Srinivasan

    In this episode of Advertising Is Dead, Karthik Srinivasan joins Varun Duggirala to discuss the communications space. Firstly they discuss newspaper ads especially how languages and regional ads are treated, further segueing into Amazon & Flipkart's massive sales days. One core part of this episode is that of Personal Branding- Karthik trains top executives in the same and has some great insights into it. And lastly, they touch upon some new age terms in the comms space and end with a little chat about D2C in India. You can follow Karthik Srinivasan on Twitter | LinkedIn | Instagram Do visit his blog 'Beast of Traal'. Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. See omnystudio.com/listener for privacy information.

    52 min
  8. Twitter Trends Report 2022 with Rishabh Sharma

    20/09/2022

    Twitter Trends Report 2022 with Rishabh Sharma

    In this episode of Advertising Is Dead, Varun is joined by Rishabh Sharma, Head- TwitterNext India. They discuss the latest India Twitter Trends report and the 3 main highlights: Finance going social and the rise of conversations around investments, a rise in subculture and Fandom based communities, and a growing discourse around AI & Entrepreneurship. Rishabh explains these trends in detail and takes us through the research process. Read the report here: (https://marketing.twitter.com/en_apac/insights/the-conversation-twitter-trends-2022-in) You can find Rishabh on Twitter | LinkedIn Talk to Varun Duggirala on Twitter and Instagram: @varunduggi Find full videos on the AiD YouTube Channel The show is available across platforms:Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/ios Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. See omnystudio.com/listener for privacy information.

    43 min
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Trailer

4.4
out of 5
40 Ratings

About

Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.

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