From time immemorial, marketing and sales teams equally contribute to a company's success, and more precisely, in building the target audience for the brand. From finding the best leads, to nurturing and converting them—marketers and sales reps have a fair share. While we know the facts, how about getting to know some hands-on experiences of aligning sales and marketing efforts for generating more customers, better revenue, and unified performances? Welcome to The Zoho Campaigns Expert Diaries!
Jeff Davis, founder of JD2 Consulting Group, is a renowned speaker, author, and also hosts a podcast, titled 'The Alignment Podcast.' In this Expert Diaries session, Jeff discusses how marketing and sales alignment can help businesses increase new customers and hence revenue.