All that glitters gold Community x Capital

Why has gold been valuable for as long as time?

Gold is chemically uninteresting - it barely reacts with other elements. Yes it’s scarce, but not incredibly rare. And yes, unlike silver, it doesn’t tarnish so it will maintain value thousands of years later.

Sure, gold is a store of value and an inflation hedge. But the big reason why gold is so valuable? It’s the stuff of stories.

Gold is beautiful, which is a narrative that has been carried through generations.

It’s aesthetically pleasing nature makes it something that we want to showcase. And, as Alexis attests due to his Armenian heritage, something that certain cultures vibe with (even if his gold chain was hiding underneath his shirt on the podcast).

Flex value cannot be underestimated. Particularly as we enter a world where our mobile phones are now our bank vault and our digital identity may be as important as our physical identity.

Hello PFP - “profile pic” phenomenon of NFTs, and Golden State Warriors star Steph Curry has just entered the chat with his recent Bored Ape Yacht Club purchase and updated Twitter PFP.

So if we are all just status-seeking apes trying to follow the stories and gold has held its value because it’s the stuff of stories perhaps the next forms of gold will be items that create powerful narratives and stories that we can flex digitally.

What are the next forms of flex value? Let us know what you think on @comXcap - or change your Twitter profile pic to flex that value.