37 min

AMP192: Data-Backed Insights on COVID-19's Impact on Sales and Marketing With Jim Benton From Chorus.ai Actionable Marketing Podcast

    • Business

Everyone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others.    
Today’s guest is Jim Benton from Chorus.ai, a conversation intelligence platform. Early on, Jim and his data science team recognized the need to crunch and record a lot of numbers to analyze how customer bases are adapting and adjusting to changes.
 
Some of the highlights of the show include:
Daily Briefing: Share unique and empowering productivity, sales, business data Weekly Briefing: Bring rich data and best practices to market to adjust/reopen Why bring CFOs into sales calls? Rationalize numbers and reduce friction Extreme/Outsized ROI: Present with clarity, rigor, and above-the-line selling Human Side of Problem Solving: Challenging events create massive change Leadership: From chaos to sanity through data-driven coaching to grow people Intimidating Interactions: Team effort, roles to play, and desired outcomes Collaboration: Offer equal access to rich data, come together to solve problems Future Trends: Dealing with even bigger issues, not related to COVID Links:
ai CoSchedule

Everyone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others.    
Today’s guest is Jim Benton from Chorus.ai, a conversation intelligence platform. Early on, Jim and his data science team recognized the need to crunch and record a lot of numbers to analyze how customer bases are adapting and adjusting to changes.
 
Some of the highlights of the show include:
Daily Briefing: Share unique and empowering productivity, sales, business data Weekly Briefing: Bring rich data and best practices to market to adjust/reopen Why bring CFOs into sales calls? Rationalize numbers and reduce friction Extreme/Outsized ROI: Present with clarity, rigor, and above-the-line selling Human Side of Problem Solving: Challenging events create massive change Leadership: From chaos to sanity through data-driven coaching to grow people Intimidating Interactions: Team effort, roles to play, and desired outcomes Collaboration: Offer equal access to rich data, come together to solve problems Future Trends: Dealing with even bigger issues, not related to COVID Links:
ai CoSchedule

37 min

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