What does it take to make sponsorships successfully work? Turn one-off transactions into powerful, long-term relationships between brands by picking the best partners and proving ROI.
Today’s guest is Ken Ungar, founder and president of CHARGE, a sponsorship marketing agency. Also, Ken’s a former chief executive for the Indianapolis Motor Speedway and author of Ahead of the Game: What Every Athlete Needs to Know About Sports in Business.
Some of the highlights of the show include:
Take CHARGE: Unlock power of sponsorship to accomplish business objectives Third-Party Validation: Marketers convince consumers, sponsors transfer affect Partners and Collaborators: Choose wisely to create a positive relationship Potential Sponsors: Know/share audiences; identify brand/property reputation Pitch Perspectives: Create win-win attitude when attracting or selling sponsors Relationship Results: Both sides benefit; if nothing’s invested, nothing’s gained Strategy, Plan, Work: Leverage and activate relationship to make it mutually beneficial Mindful Mistakes: Understand audiences via discussions, surveys, and data Activate sponsorship to advertise benefits Measure success or plan to fail Stakeholder Sponsorship Skepticism: Convince with case studies, testimonials
CHARGE CHARGE Sponsorship Insights Ahead of the Game: What Every Athlete Needs to Know About Sports in Business SurveyMonkey CoSchedule