7 min

Augmented Reality Marketing Examples The Digital Marketing Podcast

    • Technology

Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.”
Augmented Reality (AR) is emerging as one of the key drivers of the tech economy. By some estimates, the total value of the AR market is expected to reach $100 billion by 2020.

As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.

Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.”
Augmented Reality (AR) is emerging as one of the key drivers of the tech economy. By some estimates, the total value of the AR market is expected to reach $100 billion by 2020.

As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.

7 min

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