B2B Growth Sweet Fish
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- Business
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Sharing lessons learned from the best content on the internet with B2B marketers.
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You Haven't Tried these 5 Digital Marketing Strategies
Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.
In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.
Join as we discuss:How character building allows businesses to create a recognizable and relatable persona for their brand.Why co-hosted commentary is the future of B2B content.Moving in-house creators to the center of your social media strategy.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
Substack is GUTTING their business
Substack's recent changes have raised questions about the platform's business model and its impact on creators.
In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.
Join as we discuss:Creators need to understand the business models and incentives of the platforms they create on.Substack's shift towards becoming a recommendation and distribution network.The need for creators to diversify their presence across platforms.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Link to Post discussed in this episode:
https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop -
This ugly newsletter makes $30M/yr
How can a newsletter devoid of design be raking in millions per year?
In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience.
Join as we discuss:The 4 media channel mediums and the importance of prioritizing themSEO and paid advertising for driving media growthPremise or personality driving successful newsletters
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Link to Post discussed in this episode:
https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios -
This changed marketing forever
The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data.
Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
Link to Post:
https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Casey Hill: https://www.linkedin.com/in/caseyhill/ -
Salesforce+ has driven $600M in pipeline?! (Bonus Episode)
Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/ -
Fast-growing SaaS companies have a SECRET
Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue.
Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.
Link to Post:
https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_desktop
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Casey Hill: https://www.linkedin.com/in/caseyhill/
Customer Reviews
Podcast 1261 : The 4 moments you must win to retain B2B customers w/ Tim Riesterer
Very helpful!! Easy to apply in real live scenarios!! It’s for the people who are new into the sales or getting a tough time in sales.
Real authentic content
Binged on some of the content last week and absolutely enjoyed the conversations. Real authentic content from people who have been in the trenches.
Great Podcast to stay updated with B2B marketing!
Loved the insights provided by the podcast and the amazing speakers featured by B2B growth. Highly recommended to anyone looking to take their B2B marketing to the next level.