BA Brew - A Business Analysis Podcast

AssistKD
BA Brew - A Business Analysis Podcast

Our podcast is a chance to tune into our musings on a range of subjects from the use of business analysis tools and techniques to the books we like that are helpful for business change professionals.

  1. 1 DAY AGO

    Customer Experience Analysis

    In AssistKD’s latest Business Analysis podcast the team discuss why every touchpoint of the customer journey matters... and how a deeper understanding of the customer experience can only benefit organisations and the wider economy. Kerry, Mike and Jonathan get some serious mileage out of a restaurant analogy and Mike gets extra brownie points for mentioning POPIT™️within the first two minutes of the podcast. Topics covered include: what is the customer experience; the difference between CX and UX (User Experience) and which elements of POPIT™️relate to each; plus useful techniques such as empathy maps, customer journey mapping and Jonathan’s favourite – the Zone of Tolerance. AssistKD's CX Analysis course takes and in-depth look at the customer experience, and how an organisation can transform its existing processes to create engaged, responsive and connected customer experiences. It’s ideal if you want to deepen your understanding of CX, and the module counts towards the new A4Q Service Designer qualification. CX Analysis is now also available as an eLearning course. You may be interested in this article by Debra Paul. The Rise of the CX Professional.  You can find out more about AssistKD’s Service Design courses here: https://www.assistkd.com/courses/service-design-courses Enjoy bitesize learning? Watch our short learning videos  here: https://www.youtube.com/playlist?list=PLEvIolukjraxfTJfMou8axtos6ec_0z2s #CX #CXanalysis #voiceofthecustomer #surveys #interviews #storytelling #focusgroups #observation #ethnographicstudies #empathymaps #customerjourneymaps #customerjourney #servicedesign #servicedesigner  #customerexperience #businessanalysispodcast

    22 min

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Our podcast is a chance to tune into our musings on a range of subjects from the use of business analysis tools and techniques to the books we like that are helpful for business change professionals.

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