81 episodes
Beating The Drum Margot Leong
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- Business
Beating The Drum is a podcast that delves into the art and science of customer advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.
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Saying Goodbye and Reflecting on Three Years of Beating The Drum with Margot Leong
On this final episode of Beating The Drum, I had a fantastic conversation with my friend and fellow customer marketer, Pida Pairawan, where I reflect on the past three years of doing this podcast, some of my favorite conversations and how they’ve influenced my professional and personal life, and some advice for customer marketers who...
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Takeaways From Forrester’s B2B Summit and Expanding Your Customer Marketing Skillset with Irwin Hipsman
Irwin Hipsman is the Customer Marketing Director at Forrester and Top 100 CMA Influencer. Irwin was recently at Forrester’s B2B Summit North America, and he came away excited about the themes he noticed from the keynote sessions that are directly relevant to customer marketing, especially in encouraging marketers as a whole to be much more...
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Boosting Community Engagement and Moving From Sales to Customer Marketing with Sepideh Pairawan
Sepideh (Pida) Pairawan is the Customer Marketing Manager at People.ai. Prior to that, she was the Customer Marketing and Community Manager at Rubrik for several years. We talked about how she was able to increase annual engagement in their customer community to 65%, hitting the ground running in customer advocacy as a former SDR...
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Reducing Customer Time to Value and Building Your Personal Brand with Nick Bennett
Nick Bennett is the Host of the Anonymous Marketer Podcast and a B2B SaaS Marketing Advisor. He is also a B2B marketing content creator with over 50,000 followers on LinkedIn and has a wide variety of marketing experience ranging from customer marketing and evangelism to partner marketing to field marketing. We spoke about one of...
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Tips On Customer Marketing Attribution and Career Progression with Leslie Barrett
Leslie Barrett is Senior Director, Customer Marketing & Evangelism at Sendoso. She is also a Top 25 CMA Influencer and runs the customer marketing-focused newsletter, CMA Soulmate. Leslie was on the podcast more than two years ago and she came back to share how her role has evolved since, her framework for career progression and...
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Diversity in Customer Storytelling: Why It Matters and How To Advocate For More with Pascale Royal
Pascale Royal is the Director of Executive Customer Programs at Coupa Software and has been in customer marketing for over 15 years at previous companies like ServiceNow and Citrix. Pascale believes that customer marketers have a significant level of influence when it comes to brand storytelling due to the customers that we choose to showcase....