139 episodes

Welcome to "The Dark Side of Entrepreneurship," formerly known as Brand Identity Design, an Award-Winning Business Podcast hosted by Jaison Thomas. Our podcast aims to educate and empower entrepreneurs by sharing ideas and strategies for overcoming challenges in their businesses. Each episode features interviews with high-level business executives who generously share their personal and professional experiences. Our show is not your typical boring business talk show - we infuse humor and personality into every episode for an enjoyable and informative listening experience.

The Dark Side of Entrepreneurship formerly known as Brand Identity Design

    • Business
    • 5.0 • 1 Rating

Welcome to "The Dark Side of Entrepreneurship," formerly known as Brand Identity Design, an Award-Winning Business Podcast hosted by Jaison Thomas. Our podcast aims to educate and empower entrepreneurs by sharing ideas and strategies for overcoming challenges in their businesses. Each episode features interviews with high-level business executives who generously share their personal and professional experiences. Our show is not your typical boring business talk show - we infuse humor and personality into every episode for an enjoyable and informative listening experience.

    SE05/EP16: Creating Content While Staying Married w/ Neil & Phyllis Strawder

    SE05/EP16: Creating Content While Staying Married w/ Neil & Phyllis Strawder

    Join us for an insightful conversation on how to navigate the world of content creation while maintaining a strong and healthy marriage. In this episode, we sit down with the power couple Neil & Phyllis Strawder, who have successfully managed both their personal and professional lives while creating engaging content together. From establishing boundaries and balancing deadlines to leveraging each other's strengths, Neil & Phyllis share their tips and tricks for fostering creativity while staying connected as a couple. Discover practical insights on communication, time management, and harnessing each other's strengths to create content that resonates with audiences worldwide. Mark your calendars, tune in, and prepare to be inspired!



    Couple Bio: Meet Neil & Phyllis Strawder: a dynamic duo blending media prowess with brand expertise. Neil P. Strawder's journey began in 2008, when his BBQ business caught the attention of the LA Times. This led to TV appearances on shows like BBQ Pitmasters and commercials for brands like Fresh & Easy and Cabo Wabo Tequila. Returning to Galveston, Texas in 2022, Neil ventured into voice acting, founding Hospitable Vox, where his soothing voice has graced ads for Home Depot, Target, and more. Meanwhile, Phyllis, aka The Ghetto Country Brandmother®, transformed her kitchen-table food business into a multimillion-dollar empire. Now, as the HBIC of Brandma's House, she guides entrepreneurs to brand success with her podcast and book, "Balance Is B******t." Together, Neil & Phyllis exemplify the power of collaboration and creativity in both business and marriage.



    *** Guest's Website & Social Profiles ***



    Neil's Website- https://www.hospitablevox.com/

    Neil's LinkedIn- https://www.linkedin.com/in/hospitablevox/



    _____



    GC's Website- https://www.brandmashouse.com/

    GC's LinkedIn- https://www.linkedin.com/in/phylliswilliamsstrawder/





    ***Whether you're a content creator seeking inspiration or simply curious about the magic that happens when love and work intersect, this episode promises to deliver valuable insights and actionable advice. Don't miss out – hit that 🔔 for notifications!***




    Show Some ❤️ By Supporting "The Dark Side of Entrepreneurship" Podcast by purchasing our latest Merchandise or by simply donating through PayPal.

    Buy Our Merch @ https://iamj-merch-store.printify.me/products

    Donate Now @ https://www.paypal.me/iamjdesigns



    Host Details:

    Say Hello to Jaison @ https://iamjdesigns.co/

    Brand Identity Designer & Podcaster

    Jaison's LinkedIn- https://www.linkedin.com/in/jaison-thomas/

    Jaison's Instagram- https://www.instagram.com/iamjdesigns/



    Ready to Elevate Your Podcast Brand with Jaison's Podcast Visual Identity Packages, inquire now @ https://iamjdesigns.co/podbrand





    #LinkedInAudioEvent #Podcasting #ContentCreatorCouple #LoveAndWork

    #CreativeCollaboration #CreativePartnership #CreativeRelationship #HealthyMarriage



    © 2022-2024 IamJ Designs Co. All rights reserved.


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    • 1 hr 41 min
    SE05/EP15: How to Create Multiple Channels of Consumption for Your Podcast w/ Jaison & Leslie

    SE05/EP15: How to Create Multiple Channels of Consumption for Your Podcast w/ Jaison & Leslie

    In this episode, Jaison & Leslie delve into the art of expanding the reach of your podcast through multiple channels of consumption. Jaison Thomas, a seasoned podcaster from Mumbai, shares invaluable insights and strategies on how to effectively diversify your podcast's distribution. Join us as we explore the importance of reaching audiences across various platforms and mediums, from traditional podcasting platforms to social media, YouTube, newsletters, and more. Jaison offers practical tips on tailoring content for different platforms, optimizing engagement, and leveraging each channel's unique strengths to amplify your podcast's impact. Don't miss it!



    Show Some ❤️ By Supporting "The Dark Side of Entrepreneurship" Podcast by purchasing our latest Merchandise or by simply donating through PayPal. (Links below)



    Buy Our Merch @ https://iamj-merch-store.printify.me/products

    Donate Now @ https://www.paypal.me/iamjdesigns





    Jaison's Bio- Jaison is a highly skilled and experienced Brand Identity Designer and an Award-Winning Podcaster. He serves as the founder of IamJ Designs Co, a Creative Design Agency based out in Mumbai, India. Jaison is also the host of the "The Dark Side of Entrepreneurship" Business Podcast, which has been streamed live on LinkedIn Audio every Wednesday at 3 PM EST since January 2022. Jaison's podcast has gained a reputation as a reliable source of business content, boasting over 120 episodes and 8,000+ minutes of audio content on entrepreneurship. It has achieved a global reach, being heard in over 33 countries, including North America, India, Australia, the United Kingdom, and Turkey. With a significant social media impact, the Brand Identity Design podcast ranks among the top 5% of the most shared podcasts globally and in the top 30% of the most followed podcasts in the business category on Spotify. Furthermore, Jaison's podcast received the "Anchor Spotlight Awards" by Spotify in January 2023, recognizing its excellence and contribution to the podcasting industry.



    Jaison's Website- https://iamjdesigns.co/

    Jaison's LinkedIn- https://www.linkedin.com/in/jaison-thomas/

    Jaison's Instagram- https://www.instagram.com/iamjdesigns/




    “Become The Host” Contents: Hey, podcast fam! Are you
    ready to step into the spotlight? 🎙️ Introducing our Become The Host Contest! We're giving “YOU” the chance to be
    the star of an upcoming episode of our podcast. Here's how it works: simply submit a short audio clip showcasing your hosting skills and personality. Get creative, let your personality shine, and show us what you've got! We'll review all the submissions and select one lucky winner to join us for a special episode. Let's make podcasting magic together!

    Email Jaison at ⁠iamjdesignsco@gmail.com⁠




    #LinkedInAudioEvent #Podcasting #PodcastDistribution #ContentDiversification #AudienceEngagement #MultichannelStrategy #PodcastingTips #ContentStrategies



    © 2022-2024 IamJ Designs Co. All rights reserved.


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    • 52 min
    SE05/EP14: Positioning Your Business from the Gut w/ Neysa Garcia-Muhammad

    SE05/EP14: Positioning Your Business from the Gut w/ Neysa Garcia-Muhammad

    Join us for an insightful exploration into the unconventional yet powerful realm of business positioning with Neysa, a visionary Soul-lead Brand photographer. In this episode, we delve deep into the importance of intuition and instinctive decision-making in shaping the trajectory of your business. Neysa shares her experiences and strategies at the helm of a creative agency specializing in photography, videography, and strategy for brands and thought leaders, guiding you on tapping into your gut feelings and leveraging them to effectively position your business in today's competitive landscape. Learn how to rediscover your authentic voice and align your content the right way for your business. Don't miss it!



    Guest's Bio: Neysa Garcia-Muhammad is a Soul-lead Brand photographer and the founder of Ginger and Carrot Productions, a creative agency that provides photography, videography, and strategy for brands and thought leaders. Alongside her husband and business partner, they help leaders rediscover their authentic voice and create content that is aligned with their energetic capacity and overall vision for the business. Neysa is also the host of Keep It In the Group Chat, a podcast about the intersection of entrepreneurship and financial abundance. Her podcast is available on Apple Podcasts, Spotify, and YouTube.



    *** Guest's Website & Social Profiles ***



    Neysa's Website- https://www.gingerandcarrot.com/

    Neysa's LinkedIn- https://www.linkedin.com/in/neysa-garcia/

    Neysa's Personal IG- https://www.instagram.com/neysacreates

    Neysa's Professional IG- https://www.instagram.com/gingerandcarrotprod





    ***Whether you're a seasoned entrepreneur seeking fresh perspectives on business strategy, a budding business owner eager to learn unconventional approaches to positioning your brand, or simply someone fascinated by the intersection of intuition and business success, this episode is tailor-made for you.***





    Buy Our Merch @ Check out our Latest Merch: https://iamj-merch-store.printify.me/products





    Special Thanks to Today's Speakers & Contributors: Leslie Dowling





    Host Details:

    Say Hello to Jaison @ https://iamjdesigns.co/

    Brand Identity Designer & Podcaster

    Jaison's LinkedIn- https://www.linkedin.com/in/jaison-thomas/

    Jaison's Instagram- https://www.instagram.com/iamjdesigns/



    Ready to Elevate Your Podcast Brand with Jaison's Podcast Visual Identity Packages, inquire now @ https://iamjdesigns.co/podbrand



    #LinkedInAudioEvent #Podcasting #ContentCreation #BusinessPositioning #IntuitiveStrategy #BrandPhotography #GutFeelings #AuthenticVoice #Branding #CreativeAgency



    © 2022-2024 IamJ Designs Co. All rights reserved.


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    • 1 hr 33 min
    SE05/EP13: Crafting a Tasty Content Recipe w/ Wendy Lieber

    SE05/EP13: Crafting a Tasty Content Recipe w/ Wendy Lieber

    Join us for an insightful conversation with Wendy Lieber, the CEO of ContentBacon, as we delve into the art of crafting irresistible content that leaves a lasting impression. Learn from Wendy's vast experience in content marketing and entrepreneurship as she shares her secrets to creating content that not only engages but also delights your audience. Whether you're a seasoned marketer or just starting out, this episode is packed with valuable insights and practical tips to help you elevate your content game. Don't miss it!



    Guest Short Bio- Wendy Lieber is the visionary co-founder and CEO of ContentBacon, pioneering the art of storytelling to elevate brands. With a rich background in marketing, including a notable tenure as President of Athena Marketing, Wendy's expertise has earned her prestigious awards such as Enterprising Women of the Year. She shares her insights through her "Side of Bacon" newsletter and is a sought-after podcast guest, covering topics from content creation to AI's role in marketing. As an active member of the Entrepreneur’s Organization and a trustee for Women in Distress, Wendy's passion for empowering others shines through, solidifying her as a leading voice in both entrepreneurship and marketing.



    *** Guest's Website & Social Profiles ***



    Wendy's Website- https://www.contentbacon.com/

    Wendy's LinkedIn- https://www.linkedin.com/in/wendylieber/

    Wendy's Personal IG- https://www.instagram.com/wlieber/

    Wendy's Professional IG- https://www.instagram.com/contentbacon/





    ***Whether you're a seasoned marketer looking to refine your content strategy or an aspiring entrepreneur seeking to make your brand stand out, this podcast episode is tailor-made for you. Join us as we dive into the world of content creation with Wendy Lieber, CEO of ContentBacon, and uncover invaluable insights that will elevate your marketing game.***





    Buy Our Merch @ Check out our Latest Merch: https://iamj-merch-store.printify.me/products





    Special Thanks to Today's Speakers & Contributors: Phyllis, Thomas, and Angelica





    Host Details:

    Say Hello to Jaison @ https://iamjdesigns.co/

    Brand Identity Designer & Podcaster

    Jaison's LinkedIn- https://www.linkedin.com/in/jaison-thomas/

    Jaison's Instagram- https://www.instagram.com/iamjdesigns/



    Ready to Elevate Your Podcast Brand with Jaison's Podcast Visual Identity Packages, inquire now @ https://iamjdesigns.co/podbrand





    #LinkedInAudioEvent #Podcasting #ContentCreation #MarketingStrategy #BrandStorytelling #DigitalMarketing #ContentMarketing #BrandBuilding #ContentBacon



    © 2022-2024 IamJ Designs Co. All rights reserved.


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    • 1 hr 26 min
    E05/EP12: A Guide to Managing Depression in the Creative World w/ Jared Michel Lebel

    E05/EP12: A Guide to Managing Depression in the Creative World w/ Jared Michel Lebel

    Join us for an enlightening discussion with Jared, a seasoned graphic designer, and advocate for mental health in the creative industry. Jared bravely shares his personal journey of grappling with ADHD, acute anxiety, and persistent depression while navigating the fast-paced and demanding world of design. He opens up about the challenges he's faced and the strategies he's employed to manage his mental health in a field that often prioritizes speed and innovation. From coping mechanisms to moments of triumph, Jared offers candid insights into his experiences. Moreover, he sheds light on his unique approach to creativity, emphasizing the importance of authenticity and following one's heart and mind. Rejecting conventional career paths, Jared shares how he found fulfillment by forging his own way and fostering genuine connections with his work. Don't miss this opportunity to gain valuable perspectives on mental health & creativity!



    Guest's Bio- Jared Lebel is a multidisciplinary Graphic designer with a focus on brand identity design. With 10 years of experience in the design industry, he's been a partner at an Ottawa-based Studio called Salt (justaddsalt.ca), worked as a freelancer for a variety of agencies and companies, lead a brand team in a global tech startup called Perpetua, and most recently, began his own solo design practice Only Child (website and branding in progress but IG handle provided). As a human first, artist second, and designer third, Jared tries to blur the lines between art and design as much as possible and believes that Different Is Beautiful™



    *** Guest's Website & Social Profiles ***



    Jared's Website- https://www.jaredlebel.ca/

    Jared's LinkedIn- https://www.linkedin.com/in/jaredlebel/

    Jared's Personal IG- https://www.instagram.com/lebelator/

    Jared's Professional IG- https://www.instagram.com/only_child_design/





    ***Resources/Information shared on this Podcast***



    Calling Canadian designers—Join Jared on Thursday if you're interested in RGD certification. Jared is part of a live webinar covering portfolio presentations and certification prep with fresh insights from recently certified designers- https://rgd.ca/connecting-learning/events-training/freshly-certified-creating-effective-case-studies



    Jared's Talk at Ottawa Design Club- https://www.youtube.com/watch?v=lh0h095bU-o





    ***Whether you're a creative professional grappling with mental health challenges, an aspiring artist seeking unconventional career advice, or simply someone passionate about fostering authenticity in your work and life, this episode is for you. Join us for an insightful conversation with Jared, where you'll gain valuable insights into managing depression in the creative world, navigating the demands of the design industry, and embracing your unique path to fulfillment. ***







    Special Thanks to Today's Speakers & Contributors: Izzy & Wade





    Host Details:

    Say Hello to Jaison @ https://iamjdesigns.co/

    Brand Identity Designer & Podcaster

    Jaison's LinkedIn- https://www.linkedin.com/in/jaison-thomas/

    Jaison's Instagram- https://www.instagram.com/iamjdesigns/





    Buy Our Merch @ Check out our Latest Merch: https://iamj-merch-store.printify.me/products





    Ready to Elevate Your Podcast Brand with Jaison's Podcast Visual Identity Packages, inquire now @ https://iamjdesigns.co/podbrand





    #LinkedInAudioEvent #Podcasting #MentalHealthInDesign #CreativeWellness #DepressionAwareness #SelfCareInDesign #Mindfulness



    © 2022-2024 IamJ Designs Co. All rights reserved.


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    • 1 hr 43 min
    SE05/EP11: Overriding the Monkey Mind w/ Dr. Shireen Maluf

    SE05/EP11: Overriding the Monkey Mind w/ Dr. Shireen Maluf

    Join us for an enlightening discussion as we delve into the intricacies of overcoming the restless nature of the mind with Dr. Shireen Maluf, the renowned Heart Clarity Catalyst. In this episode, Dr. Maluf will share invaluable insights and practical strategies for navigating the challenges of overthinking and unlocking one's full potential. Whether you're seeking clarity, peace, or enhanced productivity, this episode promises to equip you with invaluable tools to navigate the complexities of the mind. Don't miss out on this transformative conversation!



    Guest Bio: Dr. Shireen Maluf is a visionary leader and Heart Clarity Catalyst dedicated to fostering authentic leadership grounded in integrity and interconnectedness. With a background in phenomenology and piano performance from McGill University, Shireen's diverse career includes roles as a university professor, concert pianist, and NGO director, advocating for free music education in marginalized communities. Fluent in English, French, and Arabic, Shireen's global perspective and certifications in coaching and holistic practices enrich her unique approach, empowering Change-Makers to unlock their full potential and enact visionary change.



    *** Guest's Website & Social Profiles ***

    Dr. Shireen's Website- https://shireenmaluf.com/

    Dr. Shireen's LinkedIn- https://www.linkedin.com/in/dr-shireen-m-136b61244/





    ***Whether you're a busy professional struggling to find balance, a student overwhelmed by academic pressures, or simply someone seeking greater clarity and peace of mind, this episode is tailor-made for you. Dr. Shireen Maluf's insights and strategies will resonate with anyone looking to overcome the challenges of overthinking and unlock their full potential. Don't miss out – hit that 🔔 for notifications!***





    Host Details:

    Say Hello to Jaison @ https://iamjdesigns.co/

    Brand Identity Designer & Podcaster

    Jaison's LinkedIn- https://www.linkedin.com/in/jaison-thomas/

    Jaison's Instagram- https://www.instagram.com/iamjdesigns/



    Ready to Elevate Your Podcast Brand with Jaison's Podcast Visual Identity Packages, inquire now @ https://iamjdesigns.co/podbrand





    #LinkedInAudioEvent #Podcasting #Mindfulness #SelfDiscovery #LeadershipDevelopment #PersonalGrowth #MentalWellness #OvercomingOverthinking #MonkeyMind #UnlockYourPotential



    © 2022-2024 IamJ Designs Co. All rights reserved.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thedarksideofentrepreneur/message

    • 1 hr 31 min

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