1 hr 3 min
Dr. Clotaire Rapaille | Anand Sankaranarayanan | Brandmasters S1E2 Brandmasters by TMA Global
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- Marketing
Welcome to Brandmasters - a podcast that will bring the unseen side of branding and marketing, featuring insights and inspiration from the world's top thinkers, marketers and brand builders.
In this second episode, we dive into a deep conversation with the legendary Dr. Clotaire Rapaille, cultural anthropologist, archetypal marketing expert and the founder of Archetype Discoveries Worldwide.
He is known for demystifying cultures and consumers with the code that helps marketers and businesses understand why they do what they do.
In this episode, he shares his experiences of working with world’s leading brands and his strategic approach that unlocked multiple million dollar opportunities.
We explore his challenging assignments, his understanding of the Gen Z audience and lots more.
A surprising note for our Indian audience, watch till the end to know what he has to say about Indian brand managers and businesses in the context of marketing and culture.
Follow on LinkedIn
Dr. Clotaire Rapaille
Anand Sankaranarayanan
TMA Global
Welcome to Brandmasters - a podcast that will bring the unseen side of branding and marketing, featuring insights and inspiration from the world's top thinkers, marketers and brand builders.
In this second episode, we dive into a deep conversation with the legendary Dr. Clotaire Rapaille, cultural anthropologist, archetypal marketing expert and the founder of Archetype Discoveries Worldwide.
He is known for demystifying cultures and consumers with the code that helps marketers and businesses understand why they do what they do.
In this episode, he shares his experiences of working with world’s leading brands and his strategic approach that unlocked multiple million dollar opportunities.
We explore his challenging assignments, his understanding of the Gen Z audience and lots more.
A surprising note for our Indian audience, watch till the end to know what he has to say about Indian brand managers and businesses in the context of marketing and culture.
Follow on LinkedIn
Dr. Clotaire Rapaille
Anand Sankaranarayanan
TMA Global
1 hr 3 min