It takes around seven generations for children living in extreme poverty to break outof poverty and earn a meaningful income. So, how does one break this povertycycle? Do social enterprises need a strong brand purpose to build trust andcredibility among volunteers and contributors? And, in this new age, what isthe role of Gen Z in social causes?In Episode 6 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3’, Jithin CNedumala, Founder and CEO of Make A Difference (MAD) speak about his strategicprogram that aims at breaking the cycle of poverty faced by millions of vulnerablechildren. For the new-age entrepreneur, Jithin has some thought-provoking messagesand perceptive insights on making a business successful.
Jithin founded MAD at the age of 19 and for his philanthropic contribution, Jithin wasawarded the Ashoka Global Youth Social Entrepreneur Award, Karmaveer Puraskar,Cordes Fellowship, and Youth Actionnet Fellowship.
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