36 min
#10: Brewing success in a competitive market with a home-grown beverage brand | Jyoti Bharadwaj, TeaFit Shelf: The Building Blocks of Commerce
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- Business
Consumer behavior is shifting to a point where instant commerce is the mantra today. People are shopping at the point of discovery - and no longer dependent on just search-based shopping. Amidst such a shift, how can brands leverage new tech and GTM strategies to stand out in the crowd?
Jyoti Bharadwaj is the Founder of TeaFit, and on this episode, she shares how she has managed to scale up an amazing business with lean teams but extraordinary strategies.
Consumer behavior is shifting to a point where instant commerce is the mantra today. People are shopping at the point of discovery - and no longer dependent on just search-based shopping. Amidst such a shift, how can brands leverage new tech and GTM strategies to stand out in the crowd?
Jyoti Bharadwaj is the Founder of TeaFit, and on this episode, she shares how she has managed to scale up an amazing business with lean teams but extraordinary strategies.
36 min