With flexitarians and vegans scooping up a bigger chunk of the food industry by the day, CPG brands across the world are competing for a spot in the plant-based segment.
In such a competitive industry, how can a D2C business carve a niche for itself and build a growing customer base?
On Episode 8 of Hello DTC presented by Beaconstac, we speak to Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods about his experiences growing a DTC brand in the plant-based food category.
In this episode, we discuss:
The growth of the plant-based foods category
How to build a unique DTC brand in the plant-based market
Brand collaborations and measuring market success
Building a visual brand identity for plant-based DTC brands
Connect with Luis on LinkedIn - https://www.linkedin.com/in/luis-mejia-59b87926/
Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast
Follow us to keep up with #D2C trends, tips, and more:
Did you know you can connect with consumers through your packaging?
Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator.
Send in a voice message: https://anchor.fm/mobstac/message