Building a relatable brand narrative with Matt Hello DTC

Creating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand.

Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand.

But just how do you craft a brand narrative that pulls in more loyal customers?

How can a direct-to-consumer business create a narrative that builds a community?

In this episode of Hello DTC presented by Beaconstac, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming products, as he tells us his secrets about building a DTC brand that customers can relate to.

We delve deeper into:


How do you market a product that your users aren’t actively looking for?

How do you measure the impact of brand awareness campaigns?

How do you find a USP that customers can relate to?

What do brand colors have to do with a relatable narrative?

How do you keep your community engaged?


Connect with Matt on LinkedIn - https://www.linkedin.com/in/matt-mullenax-4b4b086/

Subscribe to our mailing list and get insights delivered, directly to your inbox at https://www.beaconstac.com/podcast

_____

Follow us to keep up with #D2C trends, tips, and more:

Twitter: https://twitter.com/hello_dtc

LinkedIn: https://www.linkedin.com/showcase/hello-dtc

Did you know you can connect with consumers through your packaging?

Try a modern QR Code solution - https://www.beaconstac.com/qr-code-generator


---

Send in a voice message: https://anchor.fm/mobstac/message