2 episodes

Podcast by Shift Control

Business ideas for SMEs and Start Ups Shift Control

    • Business
    • 3.0 • 1 Rating

Podcast by Shift Control

    Episode 21: Enda Lynch Head of Enterprise, Munster Rugby

    Episode 21: Enda Lynch Head of Enterprise, Munster Rugby

    A little while ago I had an interest in parts marketing, working with a couple of GAA teams. In the course of that work, I met with Enda Lynch who at the time was Head of Sponsorship at 02, when they were lead sponsor at IRFU as well as having naming rights at The Point / 02 music venue in Dublin.

    Shortly after, Enda moved to Thomond Park, home of Munster Rugby, working with one of the leading names in club rugby, nationally and internationally.

    In this podcast we get insights from both sides of the sponsorship wall - the brand investing big in sport and entertainment and as a leading sporting property in search for commercial partnerships.

    A consulate professional and a go-to on sports marketing, Enda makes for a very interesting guest and delivers some sound advice for those people interested in sport and sponsorship.

    Thanks for listening.


    • 1 hr 2 min
    Episode 20 Enda McNulty

    Episode 20 Enda McNulty

    Much is made of the comparison between high performance sport and high performance sales - way too many sports books to mention that offer some excellent examples of people performing at the highest levels and the lessons those teams and managers can offer business.

    It's an honour to have Enda McNulty guest on the show as someone who achieved sporting success at the highest level with Armagh winning the 2002 All Ireland and 7 Ulster titles in a career spanning 15 years or so.

    Following on from his on-field success, Enda created McNulty Performance a consultancy specialising in moulding and crafting high performance teams and individuals in both sport and business - working with the IRFU, Google, Amazon, LinkedIn to name but a few of a roster of clients the envy of any consultancy practice.

    In this episode he shares some valuable insights into the world of high performance - the importance of getting the right culture set up in your team.

    He's very smart, knowledgeable and has some particularly valuable insights into what makes a winning team.

    A very enjoyable episode to record for me and I hope you get the same enjoyment listening to it.

    For more information on Enda and his business McNulty Performance visit www.mcnultyperformance.com

    • 57 min

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