Cannes, Context and Creativity

The Voiro Podcast

[Season 4 Episode 6] Anand and Kavita take a trip to Cannes and ATS London through the airwaves and jam on creativity, capitalism and context. In this episode, we cover: 

⚡️ ATS London 2023 and Sustainability

⚡️ Why Capitalism Can Be in Service of Life: Brian Morrissey on Cannes 2023 

⚡️ The Big Shift in How Programmatic Works

⚡️ Attention as a Metric and What is API (Attention Per Impression)

⚡️ Retail Media and CTV: The Problem of Fragmentation

Chapters


03:14 - Events (ATS and Cannes Lions 2023)

13:00 - Measuring attention

17:41 - Retail media is hot

21:54 - Pricing A.I enabled gigs

25:48 - What's happening with CTV

29:41 - What we are watching this week

32:02 - "IDs won't save us"

CC: AdTech God, Marc Andreessen, Rob Beeler, The Rebooting

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#podcast #cannes 2023 #advertising #content #ATS London #Publisher #AI #Retail Media #CTV

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