8 episodes

Chicago Booth Faculty (audio‪)‬ The University of Chicago

    • Business

    The Economics of Social Media

    The Economics of Social Media

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    Panelists from the University of Chicago's Booth School of Business faculty and social media industry experts from Groupon, Twitter, and others analyze the influence of social media and discuss how it is changing markets and business.

    • 1 hr 21 min
    Inflation, Deflation and Debt

    Inflation, Deflation and Debt

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    • 59 min
    One-Way Contracts

    One-Way Contracts

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    What if consumer contracts were legally enforceable only against the consumers, but not against the business? The idea of "one-way contracts," to which consumers are bound but the businesses are not, is offered as a basis to explore alternative, non-legal consumer protections. Despite weakening legal protections of consumers, the one-way contracts regime has the potential to improve consumers' well being. In fact, in many area consumer contracts are already disguised "one-way contracts." The conclusion is that the focus among consumer protection advocates on enhancing access to, and the scope of, legal remedies may be misguided. Omri Ben-Shahar is Frank and Bernice J. Greenberg Professor of Law at the University of Chicago Law School.

    • 52 min
    Advertising as Strategic Investment

    Advertising as Strategic Investment

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    Sanjay Dhar, marketing professor in the University of Chicago Graduate School of Business, investigates the strategic role of advertising investments in the formation of long-run industrial market structures. (c)2006 The University of Chicago.

    • 5 min
    Rethinking the National Brand

    Rethinking the National Brand

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    Sanjay Dhar, of the University of Chicago Graduate School of Business, observes several striking geographic patterns in the performance of national brands. (c)2006 The University of Chicago

    • 3 min
    Thai Family Research Project: How entrepreneurship shapes economies

    Thai Family Research Project: How entrepreneurship shapes economies

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    Robert Townsend, co-director of the Thai Family Research Project, discusses the importance of individual entrepreneurs in shaping local and regional economies and reducing poverty. His findings draw on over 10 years of data collected from nearly 3,000 households throughout Thailand. This research contributed to the creation of The Enterprise Initiative, a new project funded by the John Templeton Foundation which focuses on wealth creation and poverty reduction in developing countries.

    • 6 min

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