65 episodes

It is possible that you are missing opportunities because the relationship you have with your consumers is not at its full potential. Which emotions and behaviors cause your consumer to commit to a purchase? Why? Do you understand the art of clicksuasion? Clicksuasion is a rapidly growing community of marketers, researchers and thought leaders who seek to enhance their relationship with consumers through demand generation. Understanding the behavior of clicks and purchases is more valuable than a single conversion, it builds loyalty and a fully-connected consumer. We have three learning objectives: understand your consumers, develop your relationship with your consumers, and generate increased demand through those relationships. Don't persuade, clicksuade.

Clicksuasion Labs Clicksuasion Labs

    • Management

It is possible that you are missing opportunities because the relationship you have with your consumers is not at its full potential. Which emotions and behaviors cause your consumer to commit to a purchase? Why? Do you understand the art of clicksuasion? Clicksuasion is a rapidly growing community of marketers, researchers and thought leaders who seek to enhance their relationship with consumers through demand generation. Understanding the behavior of clicks and purchases is more valuable than a single conversion, it builds loyalty and a fully-connected consumer. We have three learning objectives: understand your consumers, develop your relationship with your consumers, and generate increased demand through those relationships. Don't persuade, clicksuade.

    Crystal's Goodbye

    Crystal's Goodbye

    Crystal Suetterlin made a home at the lab from August 2018 through January 2020. Crystal was the lab's relationship curator and she contributed to research and the Clicksuasion podcast. 
    Crystal's final day at the lab will be Wednesday, January 22nd.
    We are sad to see her leave and grateful for the memories she left at the lab. We wish Crystal much success in her next journey and we will always have her back. Kick butt Crystal...we already miss you.
     
     

    • 2 min
    Pricing Strategies with Behavioral Economics

    Pricing Strategies with Behavioral Economics

    Clicksuasion’s Pricing Matrix includes six pricing methodologies. 
    Competitive Pricing Price Skimming Penetration Pricing Cost Plus Value-based Pricing Behavioral Pricing Crystal Suetterlin hosts this episode and shares the advantages, disadvantages and the application of behavioral economics to each pricing strategy. 
     
     

    • 37 min
    Incentives to Achieve our Goals [rebroadcast]

    Incentives to Achieve our Goals [rebroadcast]

    In this episode, we share insights incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. Goal setting can be overwhelming. The average New Year's Resolution is evidence of overzealous goal setting that is unachievable. Jordan Goldberg applies psychology to goal setting, and more importantly, goal completion. 
    StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change.
    Jordan Goldberg is the co-founder of stickK.com, a goal-setting website based on behavioral economic research conducted by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change.
    Jordan has been frequently interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS News Sunday Morning, and in The Wall Street Journal, The New York Times, and The Economist. A graduate of Yale University with a bachelor’s degree in American Studies, Jordan is also a recipient of the Yale School of Management’s Silver Anniversary Scholarship

    • 24 min
    Top 5 Ads of 2019 | Clicksuasion Labs

    Top 5 Ads of 2019 | Clicksuasion Labs

    Marketing campaigns are likely to succeed because of a behavioral component. Marketing campaigns are likely to fail because of a behavioral component. Which emotions and triggers are you targeting and how does it affect your audience?
    Clicksuasion Labs breaks down the top 5 ads of 2019 and why we believe these are the top ads. Some will make you cheer, some will make you cry and some will make you hear things to enhance thirst.
    Behavioral science is active in marketing...here are the top 5 marketing campaigns of 2019. 
    View the ads at clicksuasion.com/TOPads19

    • 12 min
    Sex Sells...or Does It?

    Sex Sells...or Does It?

    This research examines how a consumer’s political ideology affects their attitudes toward an advertised product. The findings demonstrate when politically conservative consumers view advertisements that include LGBT imagery and male models (versus female models).
    H1: For politically conservative consumers, the presence of (supposedly) gay male (vs. female) models in an advertisement will have a negative influence on attitudes towards the advertised product.
    H2a: For politically conservative (vs. liberal) consumers, the presence of gay male (vs. female) models will cause higher levels of disgust.
    H2b: For politically conservative (vs. liberal) consumers, the presence of gay male (vs. female) models will have a negative influence on attitudes toward the ad.
    H2c: For politically conservative (vs. liberal) consumers, the negative influence of gay male (vs. female) models on attitude towards the product will be mediated by disgust and attitude toward the ad in a serial mediation.
    The researchers for this study include:
    Gavin Northey, The University of Auckland, New Zealand
    Rebecca Dolan, The University of Adelaide, Australia
    Felix Septianto, The University of Auckland, New Zealand
    Patrick van Esch, Central Queensland University, Australia
    Michael Barbera, Clicksuasion Labs, United States
     
    The full study can be viewed at clicksuasion.com/sexsells

    • 11 min
    Lessons Learned at AWS Reinvent

    Lessons Learned at AWS Reinvent

    Clicksuasion Computer Science Team members Damien Sandoval and Zachary Waddington attended AWS Reinvent in Las Vegas.

    During this episode, Damien and Zach share their lessons learned from Reinvent and how teams could integrate computer and behavioral science.

    LESSONS LEARNED
    The Cloud Computing Disruption
    Conference Booth Bundling
    Deep Learning and Artifical Intelligence 

    ON THIS EPISODE
    Michael Barbera
    Damien Sandoval
    Zachary Waddington

    • 26 min

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