Coach! I Need Help Pankaj Agarwal & Manish Ahuja

Is sales an important skill that every business owner must learn?



Is 1-to-1 sales the “best” way to sell?



Why do you need sales training for the kind of product you sell?



Should you sell a dream in a sales call?



Does re-watching recordings of your past 1-to-1 calls help?







Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.



Recommendations (affiliate links)

Zig Ziglar'S Secrets Of Closing The Sale by Zig Ziglar https://amzn.to/3QyzIpJ



Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"



Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.



Connect with BusinessMunim (Digital Marketing Agency for Coaches):



Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com



Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro).



He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.



You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes



Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical



To get all updates about Paycheck To Profit, join the ProfitClan for free. Get details at: https://paychecktoprofit.com/profitclan?utm_source=cinh&utm_medium=direct



Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro



Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.

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Time Stamps

00:00 Introduction

02:08 Is sales an important skill that every business owner must learn?

04:05 What is the difference between sales skills and sales mindset?

06:28 What is 1-to-1 sales?

08:33 How not to provide a solution to a prospect during a sales call? + small mock call

14:03 The right mindset to select/ reject a client

19:36 Is 1-to-1 sales the “best” way to sell?

21:34 Which businesses should adopt 1-to-1 sales?

26:00 Which businesses should avoid 1-to-1 sales?

28:07 1-to-1 sales as done by a street side vendor

31:20 Sales psychology of any business owner

33:30 The best way to build a sales mindset

34:50 Why is 1-to-1 sales so difficult?

40:45 Selling a monthly retainer as a yearly contract

44:37 The Impact of the right sales mindset

52:16 Advantages of 1-to-1 sales

1:04:00 Better profits & better margins

1:07:00 Sales script for 1-to-1 sales calls

1:10:44 How to use the customer segment to close a sale?

1:13:40 Sale is a function of pain and/or pleasure

1:16:00 Convert a want into a need

1:18:55 Sales bridge

1:20:35 Recap of the 1-to-1 sales call/ meeting script

1:23:00 Difference between convincing/ educating in a 1-to-1 sales meeting

1:26:45 Should you sell a dream in a sales call?

1:28:05 How to sell by educating about pain and possibilities

1:31:24 How to apply the learning of this episode in your business?

1:33:38 How to make the process of 1-to-1 sales easier?

1:35:55 Fundamentals: First 50 phone calls

1:38:55 Ideal duration of a high ticket sales conversion

1:46:20 Example of how to build a need during a sales call

1:48:35 Recap of how to make 1-to-1 calls easier?

1:53:18 Does re-watching recordings of your past 1-to-1 calls h

What is a VSL (Video Sales Letter) Funnel?



How VSL Funnel originated from the mail order/ sales letter funnel?



Why do Indian customers buy expensive white goods online, but not expensive programs?



How has VSL funnel been adopted in India by the coaching/ consulting industry?



Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.



Recommendations (affiliate links)

The Ultimate Sales Letter by Dan S. Kennedy: https://amzn.to/3DkQWPc



Scientific Advertising by Claude Hopkins: https://amzn.to/3O4i2PO



Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"



Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.



Connect with BusinessMunim (Digital Marketing Agency for Coaches):



Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com



Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro).



He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.



You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes



Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical



To get all updates about Paycheck To Profit, join the ProfitClan for free. Get details at: https://paychecktoprofit.com/profitclan?utm_source=cinh&utm_medium=direct



Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro



Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.

Time Stamps

00:00 Introduction

01:23 What is a VSL (Video Sales Letter) Funnel?

02:45 How VSL Funnel originated from the mail order/ sales letter funnel?

09:02 Why do Indian customers buy expensive white goods online, but not expensive programs?

13:33 How has VSL funnel been adopted in India by the coaching/ consulting industry?

15:30 How does the consultation funnel work in India?

19:19 How was the consultation funnel created internationally?

21:36 What products “need” a meeting/ consultation funnel worldwide?

27:14 Pankaj gives an overview of how to sell your products using different funnels (as per the nature and price of your products)

31:05 Manish explains how the ecosystem of a personal brand works?

39:25 Disadvantages of VSL/ Consultation funnels

41:25 01. Time intensive

45:46 02. Low show up ratio for sales/ consultation meetings

52:06 03. Bad lead quality

56:59 04. Sales conversion is very low

1:05:38 Teaser for the next episode of Coach! I Need Help

1:08:23 05. Importance of a great offer in a sale

1:12:19 Manish offers a bottle of water at Rs. 50,000 to Pankaj

1:18:25 06. Just VSL doesn’t sell. Sale = VSL + Meeting + Offer 

1:19:25 07. Revenue ≠ Profit

1:21:50 08. Lack of Trust

1:23:35 Importance of content marketing in building trust

1:28:25 09. Prospects can’t commit to high ticket products/ services

1:31:25 Disclaimer: Pankaj & Manish don’t hate the VSL/ Consultation funnel

1:33:33 Breakdown and examples of various hybrid funnel options using VSL techniques

1:44:12 Book recommendations from Pankaj & Manish

1:48:25 Manish makes a plea to the audience

1:49:25 Preview of the next episode on 1-to-1

What is the average expected turn up ratio (leads: attendees) in a webinar?



What is the most effective tool to increase your webinar turnouts?



How can calling your prospects improve your performance marketing?



Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.



00:00 Introduction

04:25 What is the average expected turn up ratio (leads: attendees) in a webinar?

07:12 Process of getting leads to webinar rooms

09:15 How did one client of Pankaj get over 70% turn up ratio in her webinars?

10:50 A walkthrough of the entire webinar process from the POV of prospects/ leads

14:56 Various touchpoint options to connect with a prospect/ lead once they register for the webinar

22:55 Pankaj talks about how to get better turn up using Official WhatsApp API

26:02 Pankaj suggests two more touch points to connect with leads/ prospects

27:58 How to choose the right platforms to connect with your audience and increase your webinar turnout ratio?

28:47 The most effective tool to increase your webinar turnouts

31:37 Various benefits of calling your prospects/ leads before the webinar

36:15 How can calling your prospects improve your performance marketing?

41:46 Mock Call 01 - to get prospects to attend your webinar

53:03 Analysis of the mock call 01

57:53 Mock Call 02 - A disinterested prospect

58:36 Analysis of the mock call 02

 01:02:03 A simple overview of how to conduct prospect calls to increase webinar showups

01:06:40 Perspective on good conversion ratios in webinars/ sales

01:12:25 The right mindset to call webinar attendees who didn’t buy

01:15:53 Mock Call 03 - A disinterested webinar participant who didn’t buy & analysis of the call

01:20:15 Mock Call 04 - A super excited webinar participant who didn’t buy & analysis of the call

01:27:34 Why is it impossible to show ads only to target customers (and not the total market) using performance marketing?

01:29:40 How to deal with customers who are “not the right lead” (at the moment)?

01:31:00 What exactly is a cold - warm - hot lead?

01:33:25 How does a webinar work for a hot lead/ audience member?

01:36:00 Why do people attend the entire webinar, but do not buy? 

01:40:18 When does this concept of calling leads/ attendees end?

01:43:57 How to build the right mindset in follow up calls?

01:52:10 Closing thoughts



Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"



Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.



Connect with BusinessMunim (Digital Marketing Agency for Coaches):



Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com



Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro).



He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.



You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes



Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical



To get all updates about Paycheck To Profit, join the ProfitClan for free. Get details at: https://paychecktoprofit.com/profitclan?utm_source=cinh&utm_medium=direct



Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro



Enjoy this episode and do not forget to show us your support. Like and share this video with your coac

What are the bare minimum requirements (besides capital) to start a coaching business?



Is it possible to generate (sustainable) passive income in the coaching business?



Why do people treat digital businesses differently from a “traditional business” setup?



Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.



00:00 Introduction

03:00 What are the bare minimum requirements (besides capital) to start a coaching business?

07:10 Various aspects of “experience” in life of a coach

09:40 The real source of conviction

12:38 Role of ethics in life of a coach/ coaching business

16:40 Bad marketing tactics used in the coaching industry

20:10 Is it possible to generate (sustainable) passive income in the coaching business?

25:07 Can you create a long term sustainable coaching business only by selling pre-recorded programs (without after sales support)?

31:20 Recap of all the bare minimum requirements of a profitable coaching business

32:15 Why do people treat digital businesses differently from a “traditional business” setup?

42:40 How to guarantee 3X-4X ROAS (click-bait)

44:30 Moonlighting for working professionals, who are wanting to start a coaching business

52:12 The two investment options available to every business owner

54:00 How to start a coaching business with minimum investment in tools?

01:01:50 Bare minimum ads budget for your coaching business

01:06:20 How to generate maximum returns on your ad spend?

01:15:54 The biggest myths associated with running ads BUSTED

01:23:13 How to deliver your programs

01:25:40 Conclusion







Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"



Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.



Connect with BusinessMunim (Digital Marketing Agency for Coaches):



Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com



Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro).



He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.



You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes



Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical



To get all updates about Paycheck To Profit, join the ProfitClan for free. Get details at: https://paychecktoprofit.com/profitclan?utm_source=cinh&utm_medium=direct



Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:

YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro



Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.



A new episode releases every Friday, at 6pm IST.

What exactly is The Shiny Object Syndrome & how does it impact the lives of coaches & digital business owners?

Why are coaches and content creators running ads to reach a wider audience?

How coaches got leads for as less as Rs. 10 when the 5-day workshop model was started and why did it fail?

Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.

00:00 Introduction
05:30 R09 - The Shiny Object Syndrome
13:40 What exactly is The Shiny Object Syndrome & how does it impact the lives of coaches & digital business owners?
18:12 R10 - Not wanting to run ads
31:05 Why are coaches and content creators running ads to reach a wider audience?
33:40 R11 - Don’t understand performance marketing
43:45 Pankaj’s best tool to help his paid participants in getting better ROAS in his community
58:43 R12 - Lack of Clarity on product delivery
1:08:54 How coaches got leads for as less as Rs. 10 when the 5-day workshop model was started and why did it fail?
1:17:19 R13 - Lack of upsells/ value ladder in the coaching business
1:22:30 R14 - You’re selling a bad product
1:25:09 R15 - Motivated only with money
1:38:20 R16 - Resistance to change/ improve/ learn
1:50:45 Conclusion

References:
Link to a free webinar by Pankaj Agarwal - https://pankajagarwal.com/a-to-z-of-performance-marketing-from-ads-to-leads-to-sales-coaches/?utm_source=YouTube&utm_medium=Podcast&utm_campaign=Coach%21+I+Need+Help&utm_content=Ep+20

Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"

Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.

Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com

Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro).

He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.

You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes

Connect with Manish on social media:
YouTube: https://youtube.com/@MrEmogical
LinkedIn: https://linkedin.com/in/MrEmogical
Instagram: https://instagram.com/MrEmogical
Twitter: https://twitter.com/MrEmogical

To get all updates about Paycheck To Profit, join the ProfitClan for free. Get details at: https://paychecktoprofit.com/profitclan?utm_source=cinh&utm_medium=direct

Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:
YouTube: https://youtube.com/@PayToPro
Instagram: https://instagram.com/PayToPro
Exclusive Facebook Group: https://facebook.com/groups/PayToPro

Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.

A new episode releases every Friday, at 6pm IST.

How can someone become an expert in a niche before they become a coach in that domain?



Why do coaches get into the zone of not working on their business?



How can someone run a coaching business part time?



Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.



00:00 Introduction

03:05 R01 - Too much learning, very little execution

10:53 R02 - Lack of selling skills/ lack of confidence in selling

23:10 R03 - Lack of social media presence and poor branding

33:30 R04 - Lack of (absolute) clarity on niche/ target market

42:04 R05 - Lack of expertise/ experience in the chosen niche/ domain

47:57 How can someone become an expert in a niche before they become a coach in that domain?

57:00 R06 - Not understanding the difference between being a coach, and managing a coaching business

1:09:25 How can someone run a coaching business part time?

1:13:56 This episode gets converted into a 2 part series

1:17:17 R07 - Lack of action

1:25:09 Manish shares perspective on what he did when he was not working on his coaching business

1:27:20 Pankaj shares perspective on why coaches get into the zone of not working on their business

1:31:30 R08 - Lack of consistency

1:34:35 Manish talks about how consistency is one of his strengths

1:42:00 Conclusion





Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"



Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.



Connect with BusinessMunim (Digital Marketing Agency for Coaches):

Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com



Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro).



He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.



You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes



Connect with Manish on social media:

YouTube: https://youtube.com/@MrEmogical

LinkedIn: https://linkedin.com/in/MrEmogical

Instagram: https://instagram.com/MrEmogical

Twitter: https://twitter.com/MrEmogical



To get all updates about Paycheck To Profit, join the ProfitClan for free. Get details at: https://paychecktoprofit.com/profitclan?utm_source=cinh&utm_medium=direct



Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected:



YouTube: https://youtube.com/@PayToPro

Instagram: https://instagram.com/PayToPro

Exclusive Facebook Group: https://facebook.com/groups/PayToPro



Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel.



A new episode releases every Friday, at 6pm IST.