11 episodes

Cognizant (Nasdaq-100: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.

Cognizant Podcasts Cognizant

    • Technology
    • 5.0 • 2 Ratings

Cognizant (Nasdaq-100: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.

    The transparency imperative: meeting the demands of the LOHAS consumer (Part 2 of 2)

    The transparency imperative: meeting the demands of the LOHAS consumer (Part 2 of 2)

    LOHAS consumers — short for Lifestyles of Health and Sustainability — represent more than one-third of American adults. A remarkably savvy segment, the LOHAS customer is both well-informed and hard to impress – which means that brands need to be ambitious in their goals and authentic in their approach to build lasting relationships with this group. So how do brands win the hearts and minds of the LOHAS shopper? There are three areas of critical importance — circularity, carbon neutrality and transparency. In this episode, we will deep dive into transparency with Anca Novacovici Lunn, Senior Principal Sustainability Advisor in Cognizant’s North America Sustainability Services Advisory. Listen to hear why brands are struggling to meet their goals in the space, how they can overcome these obstacles, and why tackling the challenge is essential in meeting the demands of today’s changing consumer.

    • 13 min
    The transparency imperative: meeting the demands of the LOHAS consumer (Part 1 of 2)

    The transparency imperative: meeting the demands of the LOHAS consumer (Part 1 of 2)

    LOHAS consumers — short for Lifestyles of Health and Sustainability — represent more than one-third of American adults. A remarkably savvy segment, the LOHAS customer is both well-informed and hard to impress – which means that brands need to be ambitious in their goals and authentic in their approach to build lasting relationships with this group. So how do brands win the hearts and minds of the LOHAS shopper? There are three areas of critical importance — circularity, carbon neutrality and transparency. In this episode, we will deep dive into transparency with Anca Novacovici Lunn, Senior Principal Sustainability Advisor in Cognizant’s North America Sustainability Services Advisory. Listen to hear why brands are struggling to meet their goals in the space, how they can overcome these obstacles, and why tackling the challenge is essential in meeting the demands of today’s changing consumer.

    • 12 min
    Why the customer and employee experience should be treated as one (Part 2 of 2)

    Why the customer and employee experience should be treated as one (Part 2 of 2)

    Why should organizations be blending customer and employee experience and what does that mean for brands in today’s world? Hear John McVay, Head of Digital Experience Solutions for the Americas at Cognizant discuss how this methodology can ensure both topline growth and employee retention. It’s clear why a synchronized experience between customers and employees is imperative for customer-facing workers, but it’s also invaluable for employees whose roles contribute indirectly to the customer experience itself.

    • 17 min
    Why the customer and employee experience should be treated as one (Part 1 of 2)

    Why the customer and employee experience should be treated as one (Part 1 of 2)

    Why should organizations be blending customer and employee experience and what does that mean for brands in today’s world? Hear John McVay, Head of Digital Experience Solutions for the Americas at Cognizant discuss how this methodology can ensure both topline growth and employee retention. It’s clear why a synchronized experience between customers and employees is imperative for customer-facing workers, but it’s also invaluable for employees whose roles contribute indirectly to the customer experience itself.

    • 17 min
    Why product information management (PIM) is key to your e-commerce success

    Why product information management (PIM) is key to your e-commerce success

    The pandemic has rapidly accelerated consumer adoption of online purchasing. To meet customer expectations, brands need PIM solutions to support the entire process of collecting, validating, enriching, and syndicating product information. What does product information management (PIM) mean for your brand and your success in the marketplace? Anup Prasad, VP and Market Leader of Retail and Consumer Goods, Cognizant and Stephanie Wiles, Senior Director of Consulting in Retail and Consumer Goods, Cognizant, discuss and dive into why PIM is key to staying relevant with consumers, how it is evolving, and why your brand could lose market share if it doesn’t embrace PIM today.

    • 17 min
    Why Search is Key for Streaming Businesses

    Why Search is Key for Streaming Businesses

    For media streaming service providers, search plays a crucial role in connecting relevant content to customers. It needs to be constantly tested basis user insights and performance. The focus should not just be on what consumers want via search but what more they can find from the media company’s existing listings.

    Tune into our final installment of our three-part podcast series featuring Chris Kuthan, Global Head Of Business Development for direct to consumer at Amazon Web Services, and Simon Adams, Chief Product Officer at Gracenote, a Nielsen company and Tiran Dagan, Chief Digital Officer and Head Of Industry Solutions for Communications, Media and Technology at Cognizant, who discuss the importance of enhancing search’s role and improved content browsing capabilities.

    • 12 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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