232 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Marketing
    • 5.0, 2 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    234: Joe's First Big Opportunity - The Media Selloff Begins

    234: Joe's First Big Opportunity - The Media Selloff Begins

    Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.
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    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 5 min
    The Three Keys to a Great Content Marketing Mission

    The Three Keys to a Great Content Marketing Mission

    Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 4 min
    Out of Original Ideas? Try Recombination

    Out of Original Ideas? Try Recombination

    Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 4 min
    3 Simple Steps to Success that Nobody Does

    3 Simple Steps to Success that Nobody Does

    The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people).
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 10 min
    Do Your Part to Kill Advertising

    Do Your Part to Kill Advertising

    Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 5 min
    Why Can't You Pull the Goalie?

    Why Can't You Pull the Goalie?

    Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 6 min

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