24 episodes

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Content Rooki‪e‬ Nicole Michaelis

    • Design

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

    UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships

    UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships

    Episode 24: UX Writing and Content Design Stakeholders

    UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King.

    Learning outcomes:


    Who are common UX Writing stakeholders?
    The day-to-day work of a UX Writer
    Collaborating well in Content

    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/

    Connect with the guest, Mario Ferrer:

    https://www.linkedin.com/in/marioferrer/

    Mentioned in episode:

    About silos and bridges https://twitter.com/hondanhon?s=21

    About sentence case https://readabilityguidelines.co.uk/grammar-points/capital-letters/#1-do-not-capitalise-whole-words-or-phrases 

    Mario's UXWs in Spain group https://twitter.com/ContentDesignES https://www.meetup.com/ContentDesignES/




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    • 42 min
    UX Writing, Content Strategy, and Content Design - Then, now, and in the future

    UX Writing, Content Strategy, and Content Design - Then, now, and in the future

    Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future

    (Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder?

    The longest episode of Content Rookie to date! But it's so worth it.

    Learning outcomes:


    What is UX Writing (really)?
    What is Content Strategy (really)?
    Challenges in UX Writing
    Why Copywriting isn't bad
    How a diverse background makes you a better (UX) Writer



    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/



    Connect with the guest:

    http://www.workwithjane.com/

    https://www.linkedin.com/in/jane-ruffino-ab490158/






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    • 59 min
    How to get paid for writing

    How to get paid for writing

    Episode 22: How to get paid

    I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content marketer. I talk about how I got started freelancing and give full transparency of my rates through the years. What impacted my rate, how did I increase it, and what can help you negotiate your salary if you're working in-house?

    Learning outcomes:


    Starting from 0, building your portfolio
    Rate vs experience/value
    Negotiating your rate/salary
    How to increase your value as a writer

    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/




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    • 34 min
    How User Research can take your copy to the next level

    How User Research can take your copy to the next level

    Episode 21: How User Research can take your copy to the next level

    A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!). 

    Learning outcomes:


    What is User Research?
    User Research for (UX) Writers
    How to do your own User Research
    How to work with your bias



    Connect with my guest:

    https://www.linkedin.com/in/estellevanravestyn/



    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/


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    • 31 min
    You don't need to be a writer to be a copywriter

    You don't need to be a writer to be a copywriter

    Episode 20: You don't need to be a writer to be a copywriter

    A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying creative and focused on personal projects while also working creatively, how music-making could make you a better writer, and how being very firm with who you are can make it easier to find the right clients.



    Learning outcomes:


    A different perspective on writing
    How creativity changes with seniority
    Standing up for yourself throughout your writing career



    Connect with my guest:

    https://www.linkedin.com/in/j%C3%B6rgen-kjellgren-8237ba178/

    Jörgen's music: 

    https://www.ruralsounds.com/jorgen-kjellgren

    https://open.spotify.com/artist/49dj9JMf1fRLv9VqBggYfi



    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/




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    • 32 min
    How cultural context affects your UX writing

    How cultural context affects your UX writing

    Episode 19: How cultural context affects your UX writing 

    With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And how do you convince stakeholders to make culture a core of design and writing?



    Learning outcomes:


    The caveats of arguing for a culture-focus to writing
    Testing UX copy for different markets
    The benefits of bringing together culture and design
    Low context vs high context for UX writing
    Localizing high-context scenarios



    Connect with my guest Robin Reidl:

    https://www.linkedin.com/in/tidalreidl/



    Connect with the host:

    https://www.linkedin.com/in/nicoletells/

    nicoletells.com




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    • 27 min

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