24 episodes
Content Rookie Nicole Michaelis
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- Design
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
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UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships
Episode 24: UX Writing and Content Design Stakeholders
UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King.
Learning outcomes:
Who are common UX Writing stakeholders?
The day-to-day work of a UX Writer
Collaborating well in Content
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest, Mario Ferrer:
https://www.linkedin.com/in/marioferrer/
Mentioned in episode:
About silos and bridges https://twitter.com/hondanhon?s=21
About sentence case https://readabilityguidelines.co.uk/grammar-points/capital-letters/#1-do-not-capitalise-whole-words-or-phrases
Mario's UXWs in Spain group https://twitter.com/ContentDesignES https://www.meetup.com/ContentDesignES/
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UX Writing, Content Strategy, and Content Design - Then, now, and in the future
Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future
(Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder?
The longest episode of Content Rookie to date! But it's so worth it.
Learning outcomes:
What is UX Writing (really)?
What is Content Strategy (really)?
Challenges in UX Writing
Why Copywriting isn't bad
How a diverse background makes you a better (UX) Writer
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
Connect with the guest:
http://www.workwithjane.com/
https://www.linkedin.com/in/jane-ruffino-ab490158/
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How to get paid for writing
Episode 22: How to get paid
I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content marketer. I talk about how I got started freelancing and give full transparency of my rates through the years. What impacted my rate, how did I increase it, and what can help you negotiate your salary if you're working in-house?
Learning outcomes:
Starting from 0, building your portfolio
Rate vs experience/value
Negotiating your rate/salary
How to increase your value as a writer
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
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How User Research can take your copy to the next level
Episode 21: How User Research can take your copy to the next level
A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!).
Learning outcomes:
What is User Research?
User Research for (UX) Writers
How to do your own User Research
How to work with your bias
Connect with my guest:
https://www.linkedin.com/in/estellevanravestyn/
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
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You don't need to be a writer to be a copywriter
Episode 20: You don't need to be a writer to be a copywriter
A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying creative and focused on personal projects while also working creatively, how music-making could make you a better writer, and how being very firm with who you are can make it easier to find the right clients.
Learning outcomes:
A different perspective on writing
How creativity changes with seniority
Standing up for yourself throughout your writing career
Connect with my guest:
https://www.linkedin.com/in/j%C3%B6rgen-kjellgren-8237ba178/
Jörgen's music:
https://www.ruralsounds.com/jorgen-kjellgren
https://open.spotify.com/artist/49dj9JMf1fRLv9VqBggYfi
Connect with the host:
nicoletells.com
https://www.linkedin.com/in/nicoletells/
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How cultural context affects your UX writing
Episode 19: How cultural context affects your UX writing
With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And how do you convince stakeholders to make culture a core of design and writing?
Learning outcomes:
The caveats of arguing for a culture-focus to writing
Testing UX copy for different markets
The benefits of bringing together culture and design
Low context vs high context for UX writing
Localizing high-context scenarios
Connect with my guest Robin Reidl:
https://www.linkedin.com/in/tidalreidl/
Connect with the host:
https://www.linkedin.com/in/nicoletells/
nicoletells.com
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Send in a voice message: https://anchor.fm/contentrookie/message