15 min
Countries as Brands Owl Wisdom Podcast
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- Business
In this episode I talk about brands and why we can consider countries too to be brands.
I look at countries in the way they responded to the Covid pandemic and what that tells us about countries as brands. I discuss why it has a lot to do with culture and use Geert Hofstede's cultural dimensions of countries to make my point.
In this episode I talk about brands and why we can consider countries too to be brands.
I look at countries in the way they responded to the Covid pandemic and what that tells us about countries as brands. I discuss why it has a lot to do with culture and use Geert Hofstede's cultural dimensions of countries to make my point.
15 min