38 episodes

Every week we will talk to different entrepreneurs about taking the long view on startup strategy.

Craftsman Founder with Lucas Carlson and Eliot Peper Lucas Carlson Interviews Entrepreneurs, Venture Capitalists, Bestselling Authors like Andy Weir, David S Rose, Tucker Max, Espree Devora, Neil Patel, Hiten Shah, Michelle Miller and More

    • Investing

Every week we will talk to different entrepreneurs about taking the long view on startup strategy.

    #38 Eliot Peper on Life's Unexpected Paths

    #38 Eliot Peper on Life's Unexpected Paths

    Life unfolds in unexpected ways. Eliot Peper has been a frequent guest, and at times, even a co-host of the show. We've followed his story since his first novel came out.
    First Novel Interview - Jun 18, 2014 Second Novel Interview - Dec 3, 2014 Third Novel Interview - Jul 29, 2015  And today, Eliot's 8th book has been released: Bandwidth
    Listening back to those early interviews, it's really amazing to watch Eliot's path unfolding. So many times in life, it's easy to look back with the benefit of hindsight and connect the dots after the fact. But to listen to those interviews captures a journey in a way that's otherwise impossible to predict.
    And where he's currently ended up is quite impressive. His latest novel reached #4 in the ENTIRE AMAZON KINDLE STORE. Not just the category of science fiction, but the whole store. And now he's signed a 3 book deal with Amazon to publish his latest trilogy. It's an incredibly impressive track record Eliot is putting together.
    And incredibly difficult to have predicted ahead of time. If people could have predicted, they would have been lining up in 2014 to represent him.
    So if you are currently unable to get anyone to notice your great work, take this story as inspiration. Your story hasn't finished yet. So much lies ahead if you just keep at it.

    • 29 min
    #37 Jonathan Siegel on The San Francisco Fallacy

    #37 Jonathan Siegel on The San Francisco Fallacy

    One of my mentors has just written a book on entrepreneurship... and it happens to be a damn good one too. Listen to this podcast for just a snippet of his wisdom and buy his new book: The San Francisco Fallacy to learn more from this really amazing man.

    • 8 min
    #36 Adam Cheyer On Founding Siri, Viv, and The Future of AI

    #36 Adam Cheyer On Founding Siri, Viv, and The Future of AI

    This week, Adam Cheyer talks to us about co-founding Siri and the future of AI. Yes, that Siri. ;)
    Adam's background is fascinating. He didn't even start to try to be an entrepreneur until his 40's. In a world full of bright-eyed 20-something entrepreneurs trying to make it, but instead ending up in a rat-race of their own creation, it's refreshing to talk to Adam. 
    Adam created Siri (and Viv) through a methodology that he will teach you in this interview. You can apply it today. It's his unique twist on goal-setting, and is tempered by the fact that life is unpredictable and things often turn out different than you might first imagine.
    You will also learn about the two big practices in AI today, and see if one or the other might be a good fit for you.
    So take a listen and learn more about the fascinating man behind a revolution in voice control.

    • 45 min
    #35 David S Rose's 25 Steps to a Scalable, High-Growth Business

    #35 David S Rose's 25 Steps to a Scalable, High-Growth Business

    How do you start a company? Most people think they know, but they get it all wrong. David S Rose has been an entrepreneur and investor for decades. He's seen it from both sides many times and lives to tell the tale. In his first interview with us, he told us all about his background and how he turned into an investor. This time, he talks about the nitty-gritty of how to start and grow your business.
    If you want to see the Gust Startup Checklist, visit gust.com/checklist.

    • 28 min
    #34 Ego Is the Enemy of Entrepreneurship with Ryan Holiday

    #34 Ego Is the Enemy of Entrepreneurship with Ryan Holiday

    Ryan Holiday discusses his new book, Ego Is The Enemy.

    • 29 min
    #33 Entrepreneurship in Just 10% Of Your Time With Patrick McGinnis

    #33 Entrepreneurship in Just 10% Of Your Time With Patrick McGinnis

    Patrick McGinnis has a new book out called The 10% Entrepreneur. It's a novel
    idea that has the same roots as Nassim Taleb's barbell investing
    approach. Nassim Taleb suggests putting 10% of your
    assets in high-risk high-reward assets that could multiply
    enormously and the other 90% of your assets in plain old cash.
    That way you can never go bankrupt, because only 10% of your
    assets are exposed.

    Similarly, Patrick McGinnis suggests investing 10% of your
    time in entrepreneurship and 90% of it doing something safe like a
    day job. Only when your idea proves itself viable do you quit your
    job and start looking for venture capital, if you even want to go
    that path.

    James Altucher talks about this all the time.
    He didn't quit his job until his side project could pay for
    his lifestyle. This week, we talk to Patrick about this idea
    and much more.

    • 27 min

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