CTV Performance Measurement, CTV in Ad Buyers Mix, CTV Revenue

[Season 4 Episode 2] Anand and Kavita are back in the hot seat. This time with our returning guest Vikram Chande (Samsung Ads). This episode focuses on CTV and here’s the episode’s running order:

⚡️ Changing ad buying behaviour

⚡️ Where does CTV fit in the ad buyers mix

⚡️ How publishers should embrace CTV and generate revenue

⚡️ What does CTV demand look like

⚡️ CTV data measurement standards

⚡️ Samsung’s role in CTV measurement

⚡️ Why big players are consolidating in OTT

CC: Samsung, Disney, Airbnb, Hulu, Amazon Prime, MX Player, Sony, Zee5, Jio, Fubo TV, Ampersand

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