57 min

CTV Performance Measurement, CTV in Ad Buyers Mix, CTV Revenue The Voiro Podcast

    • Technology

[Season 4 Episode 2] Anand and Kavita are back in the hot seat. This time with our returning guest Vikram Chande (Samsung Ads). This episode focuses on CTV and here’s the episode’s running order:⚡️ Changing ad buying behaviour⚡️ Where does CTV fit in the ad buyers mix⚡️ How publishers should embrace CTV and generate revenue⚡️ What does CTV demand look like⚡️ CTV data measurement standards⚡️ Samsung’s role in CTV measurement⚡️ Why big players are consolidating in OTTCC: Samsung, Disney, Airbnb...

[Season 4 Episode 2] Anand and Kavita are back in the hot seat. This time with our returning guest Vikram Chande (Samsung Ads). This episode focuses on CTV and here’s the episode’s running order:⚡️ Changing ad buying behaviour⚡️ Where does CTV fit in the ad buyers mix⚡️ How publishers should embrace CTV and generate revenue⚡️ What does CTV demand look like⚡️ CTV data measurement standards⚡️ Samsung’s role in CTV measurement⚡️ Why big players are consolidating in OTTCC: Samsung, Disney, Airbnb...

57 min

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