5 min
Decolonizing Health Care: The Role of Marketing The JM Buzz
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- Marketing
Targeted marketing can dismantle colonial health narratives, amplifying First Nations voices for fair health services.
Read an in-depth recap of this research here: https://www.ama.org/2024/01/23/marketing-for-equity-pioneering-culturally-competent-health-care-for-first-nations/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231209925
Reference: Reece George, Steven D’Alessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle Evans, Gaurangi Laud, and Deirdre Tedmanson, “On the Path to Decolonizing Health Care Services: The Role of Marketing,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: first nations, health marketing, decolonization, indigenous, equity
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Targeted marketing can dismantle colonial health narratives, amplifying First Nations voices for fair health services.
Read an in-depth recap of this research here: https://www.ama.org/2024/01/23/marketing-for-equity-pioneering-culturally-competent-health-care-for-first-nations/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231209925
Reference: Reece George, Steven D’Alessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle Evans, Gaurangi Laud, and Deirdre Tedmanson, “On the Path to Decolonizing Health Care Services: The Role of Marketing,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: first nations, health marketing, decolonization, indigenous, equity
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
5 min