31 min
Delivering Personalized E-Commerce Experiences like India’s Top Online Fashion Brand, Myntra The Martechno Beat: Decoding Martech!
-
- Marketing
The last few years saw customers shift their preference from buying clothes at retail outlets to conveniently buying online on their gadgets. This change in customer behavior was further accelerated by COVID-19 as customers had to depend on buying online for most of their shopping needs. Despite COVID-19 beginning to ease off slowly, customers believe that shopping online is a lot more convenient than having to go from store to store to get what they’re looking for. E-commerce brands are thus doing their best to keep their hard-earned customers engaged on their platform by delivering personalized user experiences.
We caught up with Mohit Panjwani, Associate Director- Revenue Growth at Myntra to understand how e-commerce fashion brands like Myntra are leveraging the power of customer data and marketing analytics to craft memorable and personalized shopping experiences.
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. From its birth as a customization company in 2007 to being technology and fashion pioneers today, Myntra has grown to become the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products, etc.
Mohit shares his thoughts on:
Major customer engagement and retention challenges faced by e-commerce brands
Importance of adopting an omnichannel approach to effectively engage with customers across all touchpoints of the user journey
Need to have a consistent messaging across channels beyond website and app- thoughts on product recommendations, personalized emails, and app push notifications
How predicting customer churn through ML is critical to increasing retention
Innovative campaigns and ideas used to increase customer engagement and repeat purchase behavior
3 biggest e-commerce trends that can pick up steam in 2021
Tune in to gain insights on how the best in the business caters to customer needs and requirements by delivering customer experiences at scale.
The last few years saw customers shift their preference from buying clothes at retail outlets to conveniently buying online on their gadgets. This change in customer behavior was further accelerated by COVID-19 as customers had to depend on buying online for most of their shopping needs. Despite COVID-19 beginning to ease off slowly, customers believe that shopping online is a lot more convenient than having to go from store to store to get what they’re looking for. E-commerce brands are thus doing their best to keep their hard-earned customers engaged on their platform by delivering personalized user experiences.
We caught up with Mohit Panjwani, Associate Director- Revenue Growth at Myntra to understand how e-commerce fashion brands like Myntra are leveraging the power of customer data and marketing analytics to craft memorable and personalized shopping experiences.
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. From its birth as a customization company in 2007 to being technology and fashion pioneers today, Myntra has grown to become the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products, etc.
Mohit shares his thoughts on:
Major customer engagement and retention challenges faced by e-commerce brands
Importance of adopting an omnichannel approach to effectively engage with customers across all touchpoints of the user journey
Need to have a consistent messaging across channels beyond website and app- thoughts on product recommendations, personalized emails, and app push notifications
How predicting customer churn through ML is critical to increasing retention
Innovative campaigns and ideas used to increase customer engagement and repeat purchase behavior
3 biggest e-commerce trends that can pick up steam in 2021
Tune in to gain insights on how the best in the business caters to customer needs and requirements by delivering customer experiences at scale.
31 min