DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India DigiIndia Squad

This podcast exclusively covers digital marketing scenario and landscapes for small and medium enterprises and non-profits. This is the last episode in this series. Of course, Monica and Manasi will be back with a new series on fresh topics in a month’s time or so.

In Episode 24, Manasi and Monica talk about their journey, developing the DigiIndia Squad podcast, and earlier video series. They cover:


How the idea started
The research process & the challenges and gaps observed
The execution, from branding to the hustling
Strategic moves made
Times of doubt
Lessons learned

It's been a great journey. We'll be back with more soon! Bye for now!

Our presence:

www.instagram.com/DigiIndiaSquad

www.facebook.com/DigiIndiaSquad

www.linkedin.com/company/DigiIndiaSquad

www.twitter.com/DigiIndiaSquad

You can still email us, and send topics you'd like us to discuss at digiindiasquad@gmail.com. We'd love to hear from you.





#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips

This episode is also available in video.

In Episode 2 of the DigiIndia Squad video series, Monica turns the tables on Manasi, digging into her career path. Some great tips are shared in the conversation, the perception of digital marketing, what it means to be a digital marketer, the gaps in the digital marketing education, what students of digital marketing should think about, and more.

Some of the questions discussed include:

1) Manasi moved from a career in journalism & media relations to digital marketing and communications. What was the trigger? What pros and cons did you experience, technical and professional, in the transition?

2) How does your journalism background help you become a better communicator and marketer?

3) You spend a fair amount of time training students on marketing and communication. What are the students prepared or not prepared for academically that they need to ramp up on quickly to enter the industry?

4) What is the interest in learning digital marketing in rural areas? In your experience, what are the challenges and opportunities here?

Our presence:

www.instagram.com/DigiIndiaSquad

www.facebook.com/DigiIndiaSquad

www.linkedin.com/company/DigiIndiaSquad

www.twitter.com/DigiIndiaSquad

Email us your questions or topics you'd like us to discuss at digiindiasquad@gmail.com. We'd love to hear from you.

#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips

This episode is available in video.

In Episode 3 of the DigiIndia Squad video series, Manasi and I do a deep dive into how marketers, content creators, business persons, and solopreneurs and come up with content ideas that resonate with their target audience.

We cover the topic from four angles:


Internal sources
Customer-facing platforms and personnel
Environment (competition and eco-system)
Industry

This is a little longer than the time we usually target but we felt it was important to get all these ideas out there for you to get started with whatever you have in hand. Using these ideas, you’ll have enough ideas to keep your content marketing calendar full for months ahead!

Our presence:

www.instagram.com/DigiIndiaSquad

www.facebook.com/DigiIndiaSquad

www.linkedin.com/company/DigiIndiaSquad

www.twitter.com/DigiIndiaSquad

Email us your questions or topics you'd like us to discuss at digiindiasquad@gmail.com. We'd love to hear from you.

#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips

This episode has video content.

In the last episode, Manasi and I talked about content ideas - how to generate them and get your content calendar going. In this video, we look at some brands whose content has grabbed our attention.  While my starting point for this exercise is a search engine, Manasi chooses social media.  

The recording got a little messed up so a placeholder image has been used where Manasi is talking. Close your eyes and just listen (:-)), the discussion should add value.  

Our presence: 

www.instagram.com/DigiIndiaSquad 

www.facebook.com/DigiIndiaSquad 

www.linkedin.com/company/DigiIndiaSquad 

www.twitter.com/DigiIndiaSquad

Get in touch at digiindiasquad@gmail.com.

#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips

In E23, Manasi and Monica take up 3 case studies each and disassemble the marketing goals, tactics, and outcomes. 

Manasi covered the following businesses:


Kalinga Center for Rainforest Ecology (KCRE)
Optionables Fintech LLP
Exchange for Media

Monica covered the following nonprofits:


Akshay Patra
Child Relief and You (CRY India)
The Association of People with Disability (APD)

We thank all of you for your feedback and responses, some on WhatsApp, some on our social media accounts and some on our email. Most questions we are receiving are from small business and nonprofits on what are the opportunities in the digital world how to use digital media platforms to grow their business or to increase their donor lists or increase the awareness among members to support a particular cause.

Have feedback? Get in touch with us at digiindiasquad@gmail.com.

#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips

YouTube episode link: https://youtu.be/TZxtgEn_Feg

What can small and medium hospitality businesses continue working on in the marketing space to survive the sheer slowdown caused by the Coronavirus pandemic? 

Manasi and Monica share some ideas and examples of what business owners can focus on to prepare for the better times that are sure to come.   

Our presence:

www.instagram.com/DigiIndiaSquad

www.facebook.com/DigiIndiaSquad

www.linkedin.com/company/DigiIndiaSquad

www.twitter.com/DigiIndiaSquad

Email us your questions or topics you'd like us to discuss at digiindiasquad@gmail.com. We'd love to hear from you.