34 episodes

An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement, laughs, and to be honest, some sorrowful laments to help you perform the "digital alchemy" that can transform your web presence into business profit. Listen for real stories and new perspectives.
Learn more about ABEM's Podcast Package: https://abemdigitalcreations.com/podcasts/

Digital Alchemy by ABEM L. Jean Palmer-Moloney

    • Entrepreneurship

An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement, laughs, and to be honest, some sorrowful laments to help you perform the "digital alchemy" that can transform your web presence into business profit. Listen for real stories and new perspectives.
Learn more about ABEM's Podcast Package: https://abemdigitalcreations.com/podcasts/

    "Why should I buy from you?" Define Your Value Proposition!

    "Why should I buy from you?" Define Your Value Proposition!

    “Why should I buy from you?” The way you answer this question can make or break a sale. Your value proposition is the answer you need. It describes how your product or service solves/improves problems. It clearly states what benefits your customers can expect, and why customers should buy from you over your competitors.

    • 12 min
    Small Business Survival During COVID-19

    Small Business Survival During COVID-19

    There are a number of "Disaster Relief" options for business owners who have suffered financially because of the multi-layered impact of the Coronavirus pandemic. In this episode, I review some of the challenges for digital business owners trying to sort through support opportunities offered through two federal programs offered by the Small Business Administration.

    • 12 min
    Stop competing on price. Make an offer that can't be refused

    Stop competing on price. Make an offer that can't be refused

    There is a huge difference between selling a commodity and having an offer to sell. If your goal is to sell a product or service, unless you can offer the lowest price, you will not win customers who are shopping around for the best price. However, if you create an offer that includes but is not limited to the product/service, you separate yourself from the pack. In this episode, I'll use the example of how to turn the sale of a peanut butter sandwich into an incredible offer!

    • 8 min
    Take a Stand -- Create Your Business Manifesto

    Take a Stand -- Create Your Business Manifesto

    A well-crafted manifesto expresses the fundamental essence of a company. Your business manifesto captures what separates you and your business from others. What does your company stand for? What are your business  When you can simply and clearly state this, you will crystallize the connection between your business and your ideal client.  Declaring why your organization exists, its purpose, and why people should care about your brand is powerful and important work for the small business entrepreneur.

    • 9 min
    Importance of Trust In Uncertain Times

    Importance of Trust In Uncertain Times

    As we redefine our businesses in a COVID-19 world, the relationships we nurture with employees and clients will build trust and will help us endure the health and financial circumstances we face. Trust is an anchor in healthy relationships. Trust means having faith and confidence that someone (or some entity) is reliable, trustworthy, and able to be there for you. It's having confidence in the honesty or integrity of a person or thing. 

    • 13 min
    Let your WHY shine through your story!

    Let your WHY shine through your story!

    Enjoy this conversation between ABEM Digital Creations CEO Jean Palmer-Moloney, RiXtrema (https://rixtrema.com/) CEO Yon Perullo, and writer Colin Ward. Jean shares her observations on digital marketing (generally), her fun with sales funnels (specifically), and some of her "how I got to now" background.

    Learn more about Jean's nonprofit here: https://starduststartupfactory.org/

    • 1 hr 7 min

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