41 min

Ditto: the two Stanford grads creating UX wriitng software Writers of Silicon Valley

    • Technology

“Text might be its own vertical in the product stack.” I don’t think I’ve ever been so impressed by people so young. I’m 33, so I’m allowed to say that now.
For a while, guests on the podcast have asked me: is there a way to manage our copy end-to-end? For a long time, the best answer I’ve had to give is something like Airtable. But now, Jessica Ouyang and Jolena Ma have created Ditto - and it’s the answer to a lot of prayers.
In this episode, I speak with Jessica and Jolena about their product Ditto, what it means for UX writers and content strategists, how they developed the product, what it’s like going through the Y Combinator process, and where they want to take it.
If you’ve been on the search for a way to manage your copy within a full system, this interview is for you.
If you want to get a briefing on what might be the most important tool to hit UX writing and content strategists in some time, this interview is for you.
If you want to hear from two talented product managers about what they feel are some of the biggest trends in UX writing and content strategy?
I think you get it.
Enjoy.
--------------
- Ditto (dittowords.com)
- The Dash newsletter (Sign up here)
I hope you enjoy the podcast, and as always, please leave a review on Apple Podcasts if you enjoy the content! It helps others find the pod.
Listeners get 20% off all courses, including the UX Writing Fundamentals Course, at the UX Writers Collective. Use the code “PODCAST20”.
UX Writing Fundamentals
Content Research and Testing
Chatbot Writing and Design
CX Writing

“Text might be its own vertical in the product stack.” I don’t think I’ve ever been so impressed by people so young. I’m 33, so I’m allowed to say that now.
For a while, guests on the podcast have asked me: is there a way to manage our copy end-to-end? For a long time, the best answer I’ve had to give is something like Airtable. But now, Jessica Ouyang and Jolena Ma have created Ditto - and it’s the answer to a lot of prayers.
In this episode, I speak with Jessica and Jolena about their product Ditto, what it means for UX writers and content strategists, how they developed the product, what it’s like going through the Y Combinator process, and where they want to take it.
If you’ve been on the search for a way to manage your copy within a full system, this interview is for you.
If you want to get a briefing on what might be the most important tool to hit UX writing and content strategists in some time, this interview is for you.
If you want to hear from two talented product managers about what they feel are some of the biggest trends in UX writing and content strategy?
I think you get it.
Enjoy.
--------------
- Ditto (dittowords.com)
- The Dash newsletter (Sign up here)
I hope you enjoy the podcast, and as always, please leave a review on Apple Podcasts if you enjoy the content! It helps others find the pod.
Listeners get 20% off all courses, including the UX Writing Fundamentals Course, at the UX Writers Collective. Use the code “PODCAST20”.
UX Writing Fundamentals
Content Research and Testing
Chatbot Writing and Design
CX Writing

41 min

Top Podcasts In Technology

Lex Fridman Podcast
Lex Fridman
Acquired
Ben Gilbert and David Rosenthal
Lenny's Podcast: Product | Growth | Career
Lenny Rachitsky
Waveform: The MKBHD Podcast
Vox Media Podcast Network
Darknet Diaries
Jack Rhysider
Practical AI: Machine Learning, Data Science
Changelog Media