Have you ever seen a “Not Secured” notification in front of a website URL on the address bar?
What was your first thought when you saw that?
If you are anything like me, you would have asked yourselves if you really want to click through to the website. Isn’t it?
Now imagine if it was your website.
A little while back, Google came out with an update that emphasized the need to provide a clean and secure experience to users. That was the first notification to websites to start looking at options to enhance the security of their website.
Then in 2014, they announced HTTPS as a ranking signal.
And then began the race. Who doesn’t want their Search engine rankings and that too on Google, to stay intact?
There started the frenzy to get SSL Certificates for their websites and marketers quickly went onto get their websites HTTPS compliant.
But was it really necessary?
Does HTTPS help in Search Engine Rankings?
One of the common questions that most bloggers have is “does SSL Certificates help in search engine rankings?”.
Neil patel did a study and gathered some data that indeed proved that installing an SSL certificate could help you in your search engine results, albeit in a minor way.
His study was done a little while back.
And since that time there has been a few more significant changes. Browsers like Chrome and Firefox started shaming websites that were not HTTPS, by showing a “Not Secure” tag in the address bar.
In this time, the impact that HTTPS has on search engine rankings have also increased.
Some studies have indeed shown
So what is this HTTPS thing all about?
What is HTTPS?
HTTPS stands for Hypertext Transfer Protocol Secure and its main benefit is that it provides a secure connection to users on those pages where they share personal data.
And in order for this to happen, you need to install an SSL certificate (Secure Socket Layer certificate). Its a protocol that HTTPS uses.
In layman’s terms, it means that HTTPS encrpts the secured information that is exchanged between a web server and a browser, thereby keeping such information safe.
This means that you website will be considered as a trustworthy one by people using it.
Once you have installed an SSL certificate, browsers like Firefox and Chrome will show a security padlock in green, which basically proves that your website is trustworthy and secure.
But what are the benefits of an SSL Certificate?
Benefits of installing an SSL Certificate
If you are an internet marketer or, Blogger, I am sure your business depends on your trustworthiness. If your subscribers, visitors and readers don’t trust you and your website, then the likelihood of you get any business from them is near ZERO.