Dreamers and Unicorns is a weekly podcast that demystifies Dreamers & Unicorns. A startup is a Dreamer. They grow up to be Unicorns. But every Dreamer does not become a Unicorn. Most Unicorns die before becoming Market Shapers. Abhijit Bhaduri is a leadership coach and the author of the new book ‘Dreamers and Unicorns’ who talks to those who take the road less travelled.
This is an HT Smartcast Original.
Brands are Not B2B or B2C, they are Human to Human
We live in a reputation economy. Visibility creates opportunities and reputation builds trust. Submitting a resume to a job board, or cold calling randomly, will increasingly become ineffective until it simply doesn't work at all. On the other hand, building an online presence and managing your reputation (like a brand) will become increasing effective and yield strong results.
Brands have to appeal to the head through the financial performance and growth graphs. They appeal to the heart by what the leaders say and do inside the organisation and outside. The brand of the organization is shaped most powerfully by the employees. Influencer marketing is more important for B2B than for B2C. After all, the average purchase size in B2B typically dwarfs that in B2C, and the impact of referrals and word of mouth are more critical to the success of the organization.
Rani Mani heads Employee Advocacy for Adobe worldwide. She manages the Influencers who also amplify the Adobe brand. In this chat, she tells us why organisations need to leverage Influencers. Don't miss it.
TN Hari on what Big Basket taught him about growth strategies
Catch Author, Angel Investor and head of HR at Big Basket, TN Hari in conversation with Abhijit Bhaduri, author of the book Dreamers and Unicorns. They discuss how companies and individuals must pivot along with the changing times to avoid irrelevance. That means choosing strategies that support the phase of growth. Home delivery of groceries is a $600 billion business in India and soon to boom into a trillion-dollar marketplace.
Here is the article by Larry Greiner that Hari refers to during the conversation https://hbr.org/1998/05/evolution-and-revolution-as-organizations-grow
The Reigning Queen of Indian Publishing - Karthika
Karthika VK is Publisher, Westland Publications Pvt Ltd. She started her career in publishing at Penguin Books India and was Publisher, HarperCollins India between 2006 and 2016 before joining Westland. She has published several of India’s favourite writers including Anita Nair, Amruta Patil, Anuja Chauhan, Aravind Adiga, Manu Joseph, Karthika Nair, Amrita Mahale, Josy Joseph, Manu Pillai, Rana Dasgupta, Meena Kandaswamy, Parmesh Shahani, Nisha Susan and Paul Zacharia. Disclaimer: She has also published several of Abhijit Bhaduri’s books!
PK Gulati: Balancing Curiosity and Deep Focus
PK Gulati is a serial entrepreneur, tech evangelist and start-up mentor, PK Gulati straddles his interests between India, Middle East and Silicon Valley. In this conversation with host Abhijit Bhaduri, PK talks about balancing the polarity between being curious to learn about things you may not have any immediate need to know. Yet while executing an idea you need to have deep focus.
The most fascinating piece of advice: When you go to a conference, do not hang around with people you know. Listen to PK share his counter-intuitive and disruptive thoughts
The Mae in Maed In India
Mae Thomas - presenter, podcaster, music fiend, founder of Maed in India and lover of all things weird, alternative and abnormal - uncovers with author Abhijit Bhaduri, what it means to be a 1st mover in an industry not yet properly established in a country, what it takes to further one's cause and how to always be open to change.
The quintessential trust builder - Lizzie Chapman
In this conversation with author and host Abhijit Bhaduri, our guest Lizzie Chapman, co-founder of Zestmoney opens up about her love for India, what she thinks about the Indian customer, issues she had while setting up the business. She aims to create a financial product for the next billion. She debunks myths about the Indian consumer that will leave you full of hope. Being a Dreamer is all about execution - not just dreams, says Lizzie in this must-listen episode.
Customer ReviewsSee All
Engaging and Inspirational
One of the best business podcasts out there. All the episodes so far have had interesting / accomplished guests, lively conversation and excellent take-aways. Abhijit’s ability to steer the conversation smoothly and ask incisive questions ensures we gain excellent insights from the guests’ views and experiences. Highly recommended !!
Glad to have Abhijit on Podcast. Liked the part - new way of recruitment that Pankaj have explained. GDPR is really going to be a big challenge for all domain. Keep doing more Abhijit. Waiting for next one !
Great podcast series
I am a fan of Abhijit’s thinking around the digital world (including the book Digital Tsunami) and his curiosity around some of the forces that are reshaping the world of work (AI/ML, Gig Economy, betting on Potential versus Experience etc). This coupled with his diverse interests (Theatre, Music, Sketching etc) ensure that he is able to bring insights from multiple domains into the world of business. The first conversation was a great start and this promises to be a great series. Look forward to listening and learning. - Deepak Jayaraman