Ep 011: Abhishek GP on “Demand Generation, Brand Marketing and Inbound Marketing” | Dude Where’s My ROI‪!‬ Dude! Where's My ROI?

Episode description:
Today we catch up with an award-winning, sales and marketing professional with experience in demand generation, brand, and sales - Abhishek GP.

Abhishek GP is the Global Demand Generation Head at Freshworks. His experience straddles across Startups to Fortune 100 organizations with a concentration in areas including Digital Acquisition & Growth Strategy, Content Marketing, Brand Marketing, Consumer Research, Digital Marketing, Mobile App Marketing, E-commerce Marketing, Sales Enablement, Account Management, and Channel Sales.

Before Freshworks, Abhishek has worked as a Digital Marketing Head at American Express where he worked on Direct Response Marketing, Mobile App Product Marketing & Lifecycle Marketing, and launched the Amex India Mobile app which ranked No.1 on the App Store.

In this podcast, Abhishek takes us through his marketing journey and gives us insights into how to excel at the art of marketing to humans.

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