Ep.#15 - Life is like a dashboard in a creative agency- Making brands that people love.

Mr. Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia at Leo Burnett, Publicis Business & Publicis Health, talks about life in a creative agency and how to build brands that people love. He decodes Spotify's strategy and how they go about finding a deeper consumer insight. He talks about how rapidly marketing as a discipline is changing and concepts such as USP don't hold true anymore. He also imparts some valubale tips for people aspiring to join an advertisement agency.