In this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers. His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp.
The theme of this episode is "The Art of Paid Content Promotion." If you're a marketer or bloggers who's looking for ways to leverage your existing content through paid channels like Facebook ads, you're going to enjoy listening to this episode. Be sure to take notes as we cover the following topics in this episode:
- The need for paid content promotion
- Understanding what you can spend
- Researching your audience
- Writing ad copy
- Designing ads
- Testing ads until profitable
I hope you find this episode useful. As always, feel free to get in touch via Anchor voice messages or drop me an email at firstname.lastname@example.org.
Resources discussed in the episode:
The Definitive Guide to Paid Promoted Content: Facebook Edition - https://www.ampmycontent.com/promoted-content/
Growth Hackers - https://growthhackers.com/posts
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