Meet Jeff Perkins, author of How to Not Suck at Marketing and CEO at ParkMobile. Jeff is a CMO turned CEO. In this episode, he talks about his new book, marketers' guide to 'quick wins strategy', educating the executive suite to gain trust, network effects and growing a mobile app mainly through offline marketing.
Information
- Show
- FrequencyUpdated weekly
- Published10 February 2022 at 13:05 UTC
- Length59 min
- Episode53
- RatingClean