Ep 6: How product marketing creates a product-driven company (with Marcus Andrews, Product Marketing Manager at Hubspot‪)‬ Limitless: A Sales and Marketing Podcast

Check out Marcus Andrews article: https://medium.com/swlh/how-product-marketers-create-a-product-driven-startup-9581ac228b97

- The ultimate challenge facing businesses is vector alignment. What does that mean? Why is it so important?

- Product marketing hierarchy of needs

- Product marketing in a step by step approach (Product, market research, narrative, cross-functional and launch)

- How product marketers create an identity

- How product marketing scales as the company grows

- Advice to startups thinking about marketing for the first time

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