12 episodes

Customer Educated is a Trainn Original podcast

Ever wanted to learn from customer education experts who say “Been there, done that”? We bring those very voices to the Customer Educated Podcast.

Join us in conversation with "pros" from diverse SaaS teams who've scaled their programs to the peak. Gain actionable strategies, real-world case studies and learn from their mistakes to build the best customer learning experience at your organization

Ready to get Customer Educated?

Customer Educated Trainn

    • Business
    • 5.0 • 1 Rating

Customer Educated is a Trainn Original podcast

Ever wanted to learn from customer education experts who say “Been there, done that”? We bring those very voices to the Customer Educated Podcast.

Join us in conversation with "pros" from diverse SaaS teams who've scaled their programs to the peak. Gain actionable strategies, real-world case studies and learn from their mistakes to build the best customer learning experience at your organization

Ready to get Customer Educated?

    Ep 6-(Part 2) Alex Turkovic talks sentiment analysis of NPS comments using GPT frameworks

    Ep 6-(Part 2) Alex Turkovic talks sentiment analysis of NPS comments using GPT frameworks

    Subscribe to our monthly Customer Educated Newsletter - https://customereducated.substack.com/


    Timestamps

    02:50 Using NPS Commons to Validate Training Roadmaps

    05:06 Using Chat GPT for Sentiment Analysis

    08:22 Making Informed Assumptions and Validating with Data

    14:27 Trust and Confidentiality in Using AI Tools

    22:32 Criticisms of NPS and the Value of Feedback

    27:50 Improving Support Tickets and Customer Feedback

    30:47 Meeting Customers Where They Are

    33:07 Analyzing Churned Customers and Improving Retention

    35:32 The Value of Education in Improving NPS and Customer Loyalty

    • 40 min
    Ep 6 (Part 1)- Alex Turkovic explains NPS surveys must drive customer feedback, not just scores

    Ep 6 (Part 1)- Alex Turkovic explains NPS surveys must drive customer feedback, not just scores

    Subscribe to our monthly Customer Educated Newsletter - https://customereducated.substack.com/


    03:23 The Value of Connecting with People through Podcasts

    08:21 NPS comments is what matters

    11:15 Setting NPS Standards and Targets

    15:31 The Ratio of NPS Scores to Written Feedback

    16:30 Asking the Right Questions for Feedback

    21:40 Segmenting personas for NPS

    25:53 The Role of Education in NPS Feedback

    29:31 Parsing Feedback and Identifying Themes

    32:28 Collaboration between Customer Educators and Customer Success Managers

    • 37 min
    Ep 5(Part 1)- Exploring the power of automations for customer education teams with Eric Mistry

    Ep 5(Part 1)- Exploring the power of automations for customer education teams with Eric Mistry

    Download Eric's Automation Guide for Free - ⁠here⁠


    At Heap, Eric Mistry had successfully developed 30+ automations that ended up saving 20 hours of manual work done by the Director of Customer Education.



    In this episode we dive into the question 'Why is there no content on building automations for customer education teams"


    00:00Introduction

    01:29 Eric's Journey to Customer Education

    07:54 The Lack of Content on Automation in Customer Education

    08:26 The Role of Operations in Customer Education

    10:21 The Role of Automation in Operations

    11:49 Eric's Current Role and Expertise in Automation

    15:39 The Definition of Automation

    21:57 The Need for Automation in Customer Education

    25:25 Common Problems and Tasks that can be Automated

    27:55 The Value of Using Zapier for Automation

    31:18 The Need for Automation vs. Subscribing to a Product

    34:15 What to Automate and What Not to Automate

    37:09 The Ideal Source of Truth for Training Programs

    • 40 min
    Ep 5(Part 2) How Eric's automations save 20 hrs/week of instructor time and how he builds them.

    Ep 5(Part 2) How Eric's automations save 20 hrs/week of instructor time and how he builds them.

    Download Eric's Automation Guide for Free - here



    In this episode, Akash Anil sits with Eric Mistry to understand the impact of building automations to make customer education teams more productive and data-driven- from making data talk between your LMS, CRM and google sheets, to finding the ideal source of truth, to how to building automations effectively using tools like Zapier, this podcast is a a must listen for those involved in customer education



    00:00 Introduction

    00:59 The Significance of Automation in Customer Education

    03:01 Building Automated Bot Responses in Slack

    04:27 Expanding Automation Capabilities with Zapier's AI Tools

    05:24 The Simplicity of Building Automations with Zapier

    10:04 The Accessibility of Automation Tools for Non-Technical Individuals

    12:28 Understanding the Workflow of Automations

    15:20 Automating the Instructor-Led Training Booking Process

    22:40 Templatizing Automations for Scalability

    26:21 Learning Automation Skills and Resources

    33:31 Breaking Silos and Bringing Data Together with Automations

    38:23 The Impact of Automation on Customer Education

    44:24 Driving Conversations on Automation in Customer Education

    • 46 min
    Ep 4 (Part 2) There is no such thing as a trained customer with Vicky Kennedy

    Ep 4 (Part 2) There is no such thing as a trained customer with Vicky Kennedy

    We all use the word "He's a trained customer" but Vicky Kennedy strongly opposes this notion.

    Tune in to the podcast to learn why



    00:00 Introduction and the Value of Customer Education

    03:04 The Need for Attribution Models in Customer Education

    04:02 Building a Compelling ROI Story for Education

    07:45 The Concept of Trained and Untrained Customers

    10:36 Mapping Competencies and Use Cases in Customer Education

    12:28 The Limitations of Engagement Metrics in Education

    21:20 Key Takeaways for Customer Education Teams

    • 24 min
    Ep 4 (Part 1) - Vicky talks targeted customer education to drive measurable results

    Ep 4 (Part 1) - Vicky talks targeted customer education to drive measurable results

    Customer Educated is a Trainn original podcast

    • 44 min

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