Flood Your Zone: Real Estate Daily Podcast Series Flood Your Zone

Today's podcast is for new agents or those looking into a career or side hustle in real estate. Why is having a real estate license really smart? And how to get going with a class, licensing, and finding the right broker for you. Becoming successful in real estate, whether full time or part, means starting out with a solid foundation. Listen to today's podcast to learn those first steps! Then continue listening to learn how to Flood YOUR Zone and build your foundation for success!

As Real Estate Agents, we've got two types of customers. It's important to set up effective systems for communicating with both types of customers, methods of communication and how it ties into understanding our Unique Target Markets. We'll also talk about setting boundaries, the importance of setting expectations, and recognizing and respecting the communication preferences of others.

Your Zone is your Unique Target Market: the area where you're the specialist and authority on local real estate. It might be a grouping of 200 homes, a condo building or a community, and it's your strategically researched best place to focus your marketing efforts. Your marketing plan is consistent and strategic and you continue to grow more recognizable and credible every single week. Your lead generation continues to increase with better quality leads and referrals coming in... are you a firm believer now in Strategic, Targeted, Consistent Marketing yet? Listen now!

Your Zone is your unique target market... the foundation to your success as a real estate agent! It's the focus of your strategic marketing efforts and the space where you'll want to be known as a specialist or expert. Your Zone is the center of your marketing plan and lead generation efforts. 

Real estate agents too often view fellow Realtors as their main competition. But there's MUCH BIGGER Competition that we ALL must be watching very carefully. Our BIGGEST competition is creeping in quietly but in a big way. Our biggest competitor wants to fundamentally transform our real estate industry model as we know it. Most brokers realize it's happening... DO YOU???  Like your commission checks? LISTEN TO THIS PODCAST and pay close attention to your local real estate markets!  Your future successes depend on understand who our REAL COMPETITION is!! 

Talking today about the Rule of 7 that every real estate agent should know, and use to plan their marketing and lead generation strategies. It's about being SEEN, being FOUND and being RECOGNIZABLE to your target market and potential customers! The Rule of 7 is a very powerful Marketing Principal that will help any real estate agent who understands it, to grow their brand and their business.