68 episodes
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS) Keirra Woodard
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Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good.
The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Proposify, Airmeet, Bonjoro, and many others. The show is hosted by Keirra Woodard, a seasoned podcast marketer and owner of Forward Launch, a provider of B2B content marketing and podcast creation services. We are now rebranded and thrilled to introduce Season 2 as “Mindful B2B Marketing.”
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S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBox
SUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcastMain Insight"The most effective brand strategy focuses on differentiation and solving customer business challenges."Dave emphasizes that a unique brand identity and an ability to clearly articulate how a product solves specific customer challenges are crucial in marketing. Content should demonstrate solutions, not just features.Key TakeawaysStep-by-Step Marketing StrategyDetermine Your Business Cycle Stage:Understand where the bus...
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S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQ
Guest Bio:Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her community.Company Description:Method Q is a full-service marketing agency that provides comprehensive marketing solutions for businesses, whether supporting...
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S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies
SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTERIn this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization.Chapters0:31Introduction4:04The Power of Systems14:10Improving Systems Through Meetings25:19Implementing an Effective Referral System27:50Impact of Systematizing on Teams31:43Steps to Implement Systems Within a Team36:16Overcoming Challenges in System Implementati...
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S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital
SUBSCRIBE TO THE EMAIL NEWSLETTERChapters0:31Introduction to High Performance Marketing Team0:56Importance of Mindfulness in Marketing1:43Jeff's Journey into Marketing3:48Impactful Campaigns for Business Growth5:09Unbreakable Program Implementation8:25Development of Unbreakable Training Program10:24Creation of Unbreakable One-Day Program13:14Embracing Wellness Initiatives18:11Marketing Mindfulness within the Organization21:59Implementing Mindfulness Programs at HITE24:46Leadership Collaborati...
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Season 2 Trailer: Mindful B2B Marketing | Formerly: Forward Launch Your SaaS
SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcastSuggest a guest by emailing podcast [at ] forwardlaunchdigital.com--In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of "Forward Launch Your SaaS" to a pioneering exploration of ethically driven and socially impactful marketing strategies in the B2B realm. Keirra introduces the concept of mindful marketing, a holistic appr...
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The Power of Persistence in Building Partnerships -- Ayush Singhvi, Founder / CEO of Byldd
GUEST BIOAyush is the founder and CEO of Byldd. They’re trying to democratize software entrepreneurship by making it easier (and less capital-intensive) for non-technical founders to start software businesses. Our approach is to build very focused revenue-generating MVPs for bootstrapping founders. We define an MVP as the least complex product you can build that solves a problem well enough that customers are willing to pay for it. Once they manage to get that revenue, we help them take custo...