Four Minutes in Fundraising Four Minutes in Fundraising

Bill Woolsey from FiveTwo returns to the show to talk about why every nonprofit should aim for both earned and donative income.

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Bill Woolsey is Founder & President of FiveTwo. In the last episode of Season 4, we go right back to the start of Ken Burnett's 34 foundations of fundraising: People give to people.

Preeya sets out her take on charities' relationships with corporate supporters, and we suggest a revision to Ken Burnett's principle that "no one should be a fundraiser without first being a donor."

Our previous events on Major Donor and Corporate fundraising, with guests such as Fezzan Ahmed, Krystal Lashley-Scrivener and Lizzi Hollis, are available for free to all BAMER-led nonprofits through BAMER HUB—sign up now at bamerhub.com.

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 18 of Ken Burnett's 34 principles of fundraising: "'Brand' is a lot less important to donors than it is to you."

If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 15 of Ken Burnett's 34 principles of fundraising: "Share your problems as well as your successes with your donors."

If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

Today's episode is a little different—we're joined once again by Paul Amadi, Chief Supporter Officer at the British Red Cross, and we're talking about Equality, Diversity and Inclusion in fundraising. The topic is central to our mission and very close to our hearts, so we've given it more time than our usual episodes—we'll be back to our usual 4 minutes next time.

Our transcripts are available here for members of BAMER HUB. If you work with a BAMER-led nonprofit, join here for free—we’ve got a huge collection of free resources specifically tailored to BAMER-led nonprofits and we’re adding new materials and features every single week. BAMER HUB members also get early access and free tickets to our training events, and you can find all of those on our website.